The bladon blog

5 Awesome Stats that Show You the Ultimate Power of Promotional Product Marketing

You are probably here because you might be a business owner or the person in charge of your promotional marketing and you are wondering if promotional products will really help to advance your brand and your services in your customers’ minds. For those who are concerned with this question, you might want to check our blog post a while back and update your knowledge or refresh your memory about promotional products. But what is promotional product marketing is actually about? When you talk about promotional

4 Simple Ways We Can Help You with Your Promotional Product Campaign

We are almost halfway through 2018 already, and we’re excited about the end of the Financial Year! After all, what best way to end the end of financial year with optimal marketing and promotional budget and activities planning. We hope the beginning of 2018 has brought many good tidings for you and your business. Now that we are almost at the end of the financial year, this is the right moment to look at your promotional budget and activities, and plan on the best ways to bring the rest of 2018 into fruit. As for

WA Plastic Bag Ban: Let’s Have a Look at Promotional Tote Bags As An Excellent Direct Marketing Tool For Your Business

  At long last, Western Australia will join South Australia, Tasmania, Northern Territory and Australian Capital Territory in banning single-use plastic bags from not only large retailers such as Coles and Woolworths, but also corner stores, takeaway food outlets and restaurants, sports stores, department stores, hardware stores, appliance stores, butchers, bakeries and market vendors.. So, what does it entail and what does it mean for local marketers and companies in general, and how could they take advantage of

Are You Concerned that Investing in Promotional Products Will Cost Your Business More Money? Bladon WA is Here to Assist You to Find the Right Solution

  If you’re not convinced yet, one thing is sure. Free sells! It may be counter-intuitive to think giving something away for free will entice someone to then pay for your services or products, but that is exactly what happens. It’s called a ‘lost leader’ technique that businesses have been taking advantage of for decades. The principle is that you provide a ‘lost leader’ in the form of a free service, coupon for something free, or handout, which costs your business some money up

Reaching Your Target Audience

How do you reach your target audience? Well, you need to know which channel to access them through, what time to engage with them and what message they will respond to. Most importantly, you need to know who they are. Is this starting to sound complicated? It doesn’t need to be. Since the rise in prominence of social media platforms like Facebook, Twitter and Instagram, many business owners have been feeling the pressure to be across all technologies and be utilising them at all times. This creates an overwhelming
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