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The Worst Marketing Ideas Ever Put Into Action

Marketing doesn’t have to be complicated: Use a lot of bright colors, commission a catchy jingle, a memorable logo and then collect your paycheck and go home. In fact, as long as your product doesn’t share a name with a horrible disease and you don’t hand over complete creative control to people who actively hate your company, you should be all set. Unfortunately, sometimes the marketing people still don’t get it right and end up wreaking havoc. Here at Bladon WA, we’ve got many years of marketing and

Economic Benefits of a Strong Brand

Great brands create consumer trust and emotional attachments. Your company’s brand is so much more than just a pretty logo. To win loyal customers, you need to develop a story that represents the quality and character of your organisation or product. By telling that story consistently across all channels and backing it up with customer gifting and exceptional service, you’ll gain all the benefits that come from being a trusted name. Once you establish your brand identity you need to foster the relationships between