5 Ways to Promote Your Brand With Personalised Drinks Bottles

In today’s blog post, we examine 5 innovative ideas for promoting your brand with personalised drinks bottles in Australia. Whatever part of the country you wish to target, custom drinkware is a great way to get your marketing messages across and make more people aware of what your organisation has to offer. From Perth to Sydney, and all places in between, people of all ages carry reusable drinks bottles so they can stay hydrated wherever they go, without leaving a trail of litter.

5 Innovative Ideas for Promoting Your Brand With Personalised Drinks Bottles

With eco-friendly, personalised drinks bottles, you can promote your brand in these 5 creative ways, all of which have proven to be highly effective:

• Enhance Brand Visibility With Staff Giveaways – One of the simplest yet most effective ways to market your brand with customised drinks bottles is to gift them to your employees. When the bottles are used in public places, such as gyms, parks, shopping malls, and on trains, planes and buses, they will act as mobile advertising hoardings, promoting your brand to people from far and wide. You may also wish to gift them to potential customers if this is a practical idea in your line of business.

• Participate in Trade Shows and Events – B2B suppliers will find that trade shows and industry events offer excellent opportunities for brand promotion with personalised drinks bottles. B2C suppliers are likely to see good results from giveaways at local sports competitions, school fairs and other community-focused events. In addition to improving brand visibility, such giveaways can lead to profitable new business partnerships as more companies become aware of the products or services your organisation provides.

• Support Eco-Friendly Initiatives – Thanks to their inherent environmental friendliness, reusable drinks bottles are the perfect promotional products for eco-conscious organisations in Australia. Gifting just one person a stainless steel or glass drinks bottle could mean several hundred fewer single-use plastic bottles being manufactured, used and thrown away. If your brand is closely associated with environmental causes or your organisation is keen to boost its environmental credentials, personalised drinks bottles might be the marketing tool you’ve been looking for. With a growing preference for eco-friendly brands among Australian consumers, reusable drinks bottles are a great candidate for all types of retail marketing campaigns in the country.

• Seize Sponsorship Opportunities – Amateur athletes and professional sportspeople need to stay hydrated. With personalised drinks bottles, they can hydrate in style and promote your brand simultaneously. By sponsoring local teams and events, you can get your drinks bottles into the hands of people who will use them regularly, in places where many other potential customers may see them. Sponsoring local sports teams can also help foster a greater sense of community between your organisation and the residents of the area in which it is based.

1. Reward and Retain Loyal Customers – Custom-branded drinks bottles make great gifts for customers and can be integrated with loyalty programmes to reward people and organisations that continue to lend their support to your business. You may also like to consider special limited edition bottles for those customers who have provided the most support over the years, or perhaps a special gift set with useful accessories for your most valued clients.

Whichever promotional ideas you pursue with your personalised drinks bottles, it is important to keep your brand image in mind when selecting individual products and customisation options.

Variety and Customisation Options

When ordering personalised drinks bottles for your next Australian marketing campaign, you will find there is a variety of materials from which to choose, including:

• Glass
• Food-Safe Plastics
• Stainless Steel Alloys

Depending on the material from which your bottles are made, decorations may be applied by printing, embossing or engraving. We recommend selecting materials and decorations that complement and reinforce your desired brand image.

Conclusion

Personalised drinks bottles can be a very effective marketing tool for Australian companies that want to increase brand visibility, bolster their environmental credentials, enhance relations with the local community and make more people aware of what they offer. To discuss your next move, contact the experts at Bladon WA. Together, we’ll achieve great things.