Using Promotional Products to Honour Work Anniversaries and Successes

Promotional products are most often used as corporate giveaways: branded gifts that are presented to either existing or potential customers, in order to promote an organisation, brand, service or product. However, this is not the only way in which promotional products can be used to gain more exposure for your company and what it has to offer. Special anniversaries, significant corporate milestones and individual achievements in the workplace all present opportunities to use promotional products in more innovative and exciting ways. Continue reading to discover the benefits of using promotional products to mark important achievements and anniversaries..

Why Use Promotional Products to Celebrate Anniversaries and Honour Achievements?

As many organisations in Western Australia have already discovered, there are several very good reasons to consider using promotional products to mark important events and achievements in the workplace, including all of the following:

• Personal Encouragement – Employees who achieve great things should, of course, always be well rewarded. But why should you consider using promotional products to reward them? Well, whilst financial rewards are understandably popular, handpicked gifts enable organisations to express their appreciation for employees on a more intimate and personal level. For example: a beautifully made jacket with discreet corporate branding, given as a token of a company’s appreciation for the efforts of an individual employee, is a far more personal gift than a simple monetary reward.For maximum effect, it is worth considering giving employees both a financial reward and a promotional product but if only one is possible, perhaps due to budgetary constraints, a carefully selected gift may well prove to be the most effective option as far as personal encouragement is concerned. When people feel appreciated they are more willing to go the extra distance to help their organisation achieve its aims and continue to thrive. And in our experience, there is no better way to show someone they are appreciated than by presenting them with a beautiful gift.
• Group Motivation – Companies often celebrate important milestones by throwing lavish parties and this is certainly a good way to make employees feel like they are valued members of a team, at least while the parties continue. We think that such parties are a great idea but they tend not to have a lasting impact on group morale and motivation, at least not in our experience. The giving of promotional products at such times can have a much greater long-term impact, mostly because the gifts do not vanish in the morning, as employees return to their normal daily routines and face their post-party blues. Ever present, such gifts are a constant reminder to recipients of the esteem in which their employers hold them.Emblazoned with a corporate logo and name, promotional gifts can also act as a lasting reminder that every recipient is a member of the same team and is working toward the same organisational goals. Every day that an employee uses a branded mug or calendar they received at a corporate party, they will remember the joy of the occasion and the feeling of group achievement that pervaded the event from start to finish. For all these reasons, promotional products can be powerful motivational tools that help to ensure a positive group morale and consistent motivation over an extended period of time.

• Effective Passive Marketing – Promotional products offer the same passive marketing opportunities whether given to customers or employees. As long as they are carefully chosen, to maximise the chance of each gift being appreciated and used, they can prove to be very effective marketing tools in both scenarios. If, for example, employees are presented with stylish, branded pens at a corporate event, there is a very good chance that these pens will subsequently be used regularly and that other people will see them whenever they are used outside of the home or work environment.

  Recipients of such gifts that have no use for them often pass them on to friends and family, which is still a positive result as far as corporate marketing teams are concerned. As long as the promotional products in question are being used in front of other people, they will provide additional exposure for the companies that presented them to their employees, thus fulfilling their intended purpose.

• Opportunity to Experiment with New Branding Ideas – It can be difficult for companies to experiment with new branding ideas as far as corporate gifts are concerned. There is a (very understandable) reluctance to take big chances when dealing with both potential and existing customers. One wrong step could cause significant damage, in terms of brand image and awareness, and it could take some time to recover from such damage. However, in-house presentations at events that are held to celebrate important company milestones or the achievements of individual employees offer a great opportunity to try new and different branding ideas with little to no chance of negative consequences.
  Organisations that experiment with branding ideas on the promotional products they present to employees can more easily stop bad ideas from being exposed to thousands of potential customers. In our experience, employees are usually very willing to cooperate in such schemes, by providing detailed feedback and by being happy to exchange gifts for new, better products when the original giveaways are poorly received.

For all of these reasons and more, we can wholeheartedly recommend the use of promotional products to reward employees and celebrate days that have real meaning to your organisation, its management and workforce.

Choosing the Right Promotional Products to Use as Gifts for Employees

If you like the idea of presenting promotional products to your employees to mark important milestones and personal achievements in the workplace, please do not hesitate to call and speak to us about your needs. As a leading supplier of promotional products in Perth, we have an extensive range of items from which to choose, all of which can be branded with a corporate logo and/or marketing message.

Promotional Products in the Age of Remote Work

Since the pandemic, the world has changed in numerous ways. Some have been a breeze to settle Into, while we are still adjusting to others. One of the significant changes that we have witnessed is the rise in remote working. On the one hand, it saves money and is much more convenient for employees, but where does it leave the employer? Many employers feel the effects of distance between themselves and remote employees; in fact, many people feel distanced from multiple aspects of their daily lives.
This is where the importance of promotional products comes in. In a world where people feel distanced from each other, it is crucial to maintain a close bond with employees, stakeholders, and customers. Promotional products work as a perfect tool for just that. In fact, they are now more appreciated than ever before and are more likely to achieve their goal. In this article, we will discuss why it is more important than ever to spread brand awareness to remote workers, the benefits of doing so, how to build a rapport with remote workers and share some incredible ideas for gifts and goodies.

Building a rapport from anywhere in the world

Many of us have been worried about maintaining solid relationships with employees, clients, and customers since the pandemic. Not having a physical presence can make it feel near impossible. However, living in a remote working world can do quite the opposite. With everyone adjusting to the new normal, companies have enhanced their service so that you can build rapport with people from anywhere in the world. You can even deliver your promotional products straight to their intended location, cutting out the middleman. When someone receives your kind-hearted gift, they will appreciate your efforts, and their loyalty towards your brand will increase

The benefits of sending promotional products to remote workers

We all know the benefits of promotional products, but when you send them to remote workers, there are some additional bonuses that are worth a mention.
Showing appreciation – Before remote working, there were endless ways you could show appreciation to a workforce, but now options can feel somewhat limited. Besides an email, the only thing left is to send them a physical token of your appreciation. Also, remote workers will be much more appreciative of a gift than ever before.
Improves motivation – Although working at home sounds like a dream for many, it doesn’t come without its flaws. One of the major drawbacks is definitely a lack of motivation. However, receiving a promotional product can often be the most beneficial thing to improve it. Everybody loves a freebie, and even more so when it is sent personally.
Creates a proactive environment – Showing employees their work has value can be achieved easily through promo products. Even though there is no physical presence, a small reminder is the perfect thing to create a proactive environment for workers at home. This is also a valuable tool to show customers and clients they are still valued.
Creates a feeling of less distance between you and them – If you don’t create ways of showing your gratitude, then they will begin to feel even more distant than they already are. Regular check-ins and goodie bags of branded products will break down these barriers and make people feel much more together.

Brilliant branded product ideas for remote workers

It’s all good knowing the benefits of branded products for remote workers, but what do you give them? Here is a list of some of the most popular branded products on the market that are perfect to receive when working from home.
Office supplies – of course, office supplies are a timeless classic in terms of branded products. These wonderful and useful gifts are now more helpful than ever for the average remote worker, so they are only increasing in popularity. Promotional products in this category might include notepads, pens, mouse pads, and anything else someone can use throughout their workday.
Self-care products – Branded products such as eye masks, lotions, soaps, and manicure kits are absolute winners for the remote worker. Gestures like these will be appreciated and boost anyone’s motivation.
Home Entertainment – Some of the most popular branded products on the market are earphones, Bluetooth speakers, or any other useful technology. When working at home, it is essential to maintain a healthy work-fun balance. These promotional products will do just that, making your brand remain fondly in their minds.
Fitness and health – Alongside the uprising of remote working also came a fitness surge. There are so many branded products in this category it can be hard to choose. People are sure to love a new branded gym bag or some sportswear.
Branded apparel – It doesn’t matter how many clothes you own; branded apparel is always a winner. Everyone needs a new t-shirt or hoodie, whether to laze around the home or boast on a lunch date with mates. With the increase in remote working, people love something comfortable to add to their wardrobe.
Evening treats – When the work day finishes, there is nothing like leaving the home office and heading for a bottle of red or even a cheese platter and a movie. There are various branded products you can treat people to that will accommodate a wonderful evening.

Find out more about promotion products for remote workers

If you would like to know what you can do to boost the enthusiasm and motivation of remote workers, or anyone for that matter, contact Bladon WA today. We have been at the forefront of providing high-quality promotional products to Western Australia for over 30 years. Backed by an exceptionally talented team, we promise to provide the best products to spread your brand’s awareness. Whatever your business, clientele, partners, or employees, we have the perfect products for your business. Feel free to browse our extensive collection of promotional products in Perth.

Leveraging Promotional Products for Non-Profit Fundraising

One of the most critical factors in raising money for your charity is getting your name out there. It goes without saying that the more people who know about your charity, the more successful it will be. Today, we want to talk you through a few of the ways that branded products could improve the success of non-profit fundraising.

How promotional products help charities

If you are contemplating using promotional products for your charity organisation, we would like to tell you why it is one of the best things you can do. There are incredible benefits in branded products, and these are some of our favourites.

1. Spreading awareness – Branded products are possibly one of the most excellent tools you could use to spread awareness of your non-profit organisation. A good, branded product is something that people will use again and again, meaning that more people will become aware of your charity every single day.
2. Develop relationships – Giving away branded products will give people an experience that will stick with them. It is a great way to get people to remember you and eventually build strong and positive relationships with all of your donors. If you need to network, then branded products are the way to go.
3. Shows appreciation – There aren’t many ways to say thank you better than a small giveaway. A branded product is a perfect token of appreciation when someone has taken the time to chat or donate their money to your cause.
4. Helps with fundraising – Branded products also act as a catalyst for fundraising events. You’ll find they become easier and more beneficial when you have a small gift for potential donors. A freebie is one of the most enticing things to bring people closer.

Ways to give away promotional products for your charity

Once you have some branded products and free goodies to give away, you must decide how to disperse them as far and wide as possible. There are many ways to choose from, and you might want to get a little creative, but if this is new to you, here are three brilliant ways to spread awareness of your charity.

1. Donor appreciation – Giving away a small token of appreciation is a fantastic way to reap the benefits of branded products. Some fundraisers offer a tier system where the gift improves with a more significant donation. Although people donating money aren’t giving to receive, it always acts as a tremendous incentive.
2. Raffles and prize draw – If you are raising funds and awareness at an event, it is a great idea to organise raffles and prize draws. Everyone loves to enter these. People are always chuffed to win a good, branded product.
3. Online contests – If you aren’t particularly mobile or want to maximise awareness for your charity, you can run online contests using your charity’s social media platforms. The great thing about these is that they can run for a long time, and people will share it on their pages.

Good ideas for promotional products for a charity

If you’re struggling to decide where to invest your money, here are some great ideas that won’t break the bank. The key is to give people something that won’t end up hidden away, and they are likely to use it on a regular basis.

• Customised t-shirts – People will likely use a free branded t-shirt at the gym, whilst jogging, or at work. All of these places are perfect places to spread awareness and generate revenue for your charity.
• Reusable water bottles – Everyone cares about the environment, and you can never get enough reusable water bottles. There aren’t many places where this product can’t be used, and their longevity will ensure it is used for a long time.
• Tote bags – Similarly to a water bottle, a tote bag is the perfect gift for someone conscious of their impact on the environment. They will be seen on a regular basis all over town.
• Keyrings – A keyring is something that someone might use for years to come. It is sure to raise questions from everyone who sees it and does a great job of spreading the word about your non-profit fundraiser.
• Mugs – Not many people would discard a mug; it will be a brilliant conversation starter whenever your donor has guests over for a coffee.

Ensure you don’t spend too much.

One thing that is important to remember is not to overspend on your promotional products. It is wise to invest in something that won’t break the bank and dip into the charity’s much-needed funds. Another way to help with costs is ensuring the quality of the branded product is high; it is helpful and will last a long time. It is easy to get carried away when you see the incredible selection of items out there, so it might be good to chat with friends and colleagues before making any final decisions.

More information

If you are considering using promo products to raise awareness and money for your non-profit fundraiser, there is nowhere better than Bladon WA. We are one of the best suppliers of promotional products in Perth, and our experienced and dedicated team will happily talk you through questions you might have about your next investment in spreading awareness for your charity. Contact us today to see how we can help your charity thrive.

How Promotional Products Influence Customer Loyalty: An Insightful Look

Sometimes, gaining customer loyalty can seem tricky. There are many methods out there to try, but which ones actually work? There is one that, if done correctly, is guaranteed to dramatically enhance the loyalty of your customers. One thing that is currently being learned by many is that we need to spend less time looking at customers as someone we make money off and start seeing them as what they really are. Customers are the biggest asset to your business, and loyal ones can act as a crutch, providing constant support and stability for your brand. It is crucial to let customers know how important they are to your business, and the best way to do that is through branded promotional products. Whatever the products are will vary depending on your clientele, but it can make a massive difference to take the time to pick something they will love. It won’t only maintain customer loyalty, but branded products can increase awareness, satisfaction, and the number of potential customers for your brand.

What do we mean by customer loyalty?

First of all, let us explain what customer loyalty is. It is a term used for customer retention that is gained through their satisfaction with your brand. It is essential for any business to have loyal customers so that they keep on coming back to buy again and again. A loyal customer will only use you, whereas someone who is dissatisfied with your service might switch to a competitor.

What inspires customer loyalty towards a brand?

This might seem a little difficult sometimes. Often, we can be doing everything right in terms of providing a great product that does exactly what it is meant to and even offering the lowest possible prices. We might even put in a little extra effort with shipping, shop fittings, and special offers, so what more could they possibly want

Unfortunately, all of the above doesn’t always cut it when it comes to customer retention. Customers want to feel like they are valued. If your competitor is doing more to show this, they might end up drifting towards them. Anyway, it isn’t all doom and gloom, and making customers feel valued isn’t too hard. All it takes is a little time, thought, and effort. With the right branded promotional products, your customers are sure to remain loyal to your brand.

How to keep customers loyal using branded promotional products

Branded products are, without a doubt, the best way to foster customer loyalty. So how do we choose the right product to make it work? A good, branded product is not simply something for your customers to take home, enjoy for a moment, and then forget about. It needs to be unique to them so that they can use it over and over again. Great branded products can stay in someone’s possession for years, so when you get it right, not only will customer retention remain strong, but more people will become aware of your brand when they see your promotional product being used.

When you start to explore the options out there, it can seem a little overwhelming due to the sheer amount of choices that you have. Also, how do you know what the right branded product is to make your customers satisfied? As we said before, getting it right isn’t hard, but it does require a little thought and consideration. After all, the best-branded products are ones that are personalised to your customer’s needs and interests.

How to make your promotional products personal to your customers

If you want your promotional products to influence your customer loyalty as much as possible, you must get it right. This means investing in the best possible branded products to suit your customer’s personal needs and interests. To achieve this, you will need to gather information about your customers and use it to invest in suitable branded products. However, remember that you are using this information to find the right product for the majority, and it would be tough to please 100% of your customers with a single product. Depending on your social media presence or what platforms you use to do business will affect how challenging this is. Here are some ideas on how you can find out information to make sure you invest wisely.
Competitions – This can be a great way to find out information about your customers. You can do it by gauging social media feedback, asking questions, or getting customers to fill in an online registration form to take part.
Customer feedback questionnaires – A simple yet effective method where you can ask customers specific questions to help you find out what promotional products would suit them best.
Social media campaigns – You should constantly monitor social media campaigns and see what your customers react to best. This will help give you an understanding of their hobbies and interests.
Customer membership signups – If you have a membership scheme, it can be advantageous in finding out information about your customers. You can send them regular emails, ask for particular details during their registration, and easily gather feedback.
Good communication – Whether it is verbal or digital, a good conversation goes a long way. Talking to customers in-store is definitely better, but sending follow-up emails or messages to every customer is also good.

Are you interested in improving your customer loyalty?

If you want to know more about how branded promotional products can improve customer loyalty, then get in touch with Bladon WA today. We are one of the top suppliers of branded products in Western Australia. Our experienced team can guide you through the process to ensure you find a high-quality and successful promotional product for your customers. As one of the most highly acclaimed suppliers of promotional products in Perth, there is nobody more qualified to help you spread brand awareness and improve your customer retention. Contact us today to strengthen your brand.

Promotional Products on a Budget: How to Maximise Your ROI

ROI, or return on investment, is extremely important when considering branded promotional products. Promo products are measured by how many people your brand reaches for the price you invest; this is also known as cost per impression (CPI). Sometimes, you might have a great idea for a free giveaway, but no matter the size of your company, you need to consider your budget and ensure that the money goes where it is meant to.

Throughout this article, we will talk about ways to maximise your return on investment, save money in the long run, and give you some advice on selecting the best product for your target market. There is so much more to consider when investing company money into brand promotion, and it is crucial to get it right.

Setting your goals

Firstly, you need to define what your goals are. You can do this by figuring out what you want to achieve with your promotional product. For instance, if you want to promote customer engagement, your product might be specific to your current demographic, but if you want to spread awareness of your brand, then you will need something more versatile that will reach out to as many people as possible.

Once you know what you want to accomplish, you can begin to align your ideas with your goals. This means being specific about the promotional product you want to invest in. The better aligned your product is, the more likely your investment will achieve a higher CPI.

Top tip: This is done much more easily with a team who can share ideas and help narrow it down to something that will work.

Gather the correct data to help you make a better decision.

It is good having an excellent idea for a promotional product, but in terms of budgeting and achieving what you need it to do, there is much to consider. You have to try to find a middle ground between overspending and spending too little. Often, when a company spends too little on branded products, it can fail to have the desired effects. If this happens, your budget may end up being wasted. On the other hand, spending too much can cut into the necessary funds that you need to keep your business running. When investing in promotional products, one key to budgeting is gathering the right data about your clientele and projected profits.

Data to help you set the budget – To know how much you can afford to spend, it is a good idea to look at your past sales records. This will give you an idea of how much financial leeway you have by helping to create an accurate sales projection. If there has been a constant increase in profits for over a year, you may feel more comfortable setting a higher budget than if your sales have remained consistent throughout.

Top tip: You should always budget for promotion from these projections and not what you hope the branded products will achieve for your business. Otherwise, you may run the risk of a wasted investment should your product be unsuccessful.

Data to find the best product for your target market – There is a lot that can be done in order to find information about your demographic. You should already have a good idea about your customer demographic, but it can be a tremendous help if you create ways to find out a little bit more about them. Thanks to technology, there are many ways you can do this. You can check reactions on social media pages to gauge what their interests might be, ask questions when they sign up for your website or newsletters, hold competitions, or simply chat with customers when they are in-store. Remember, giving out a promo product that is tailored to your customer’s interests and needs will save you money in the future. Below are some important factors that can help you figure out what your customers might want.

• Age – This can help you pinpoint where they will be in life and what branded products they are more likely to need or enjoy.
• Vocation – Knowing what they do for a living can help you pick an item they are more likely to use. Also, if people use your product at work, their colleagues will see it on a daily basis, and it may become a centre of workplace conversation from time to time.
• Hobbies and Interests – If you want a product that people will use over and over again, then understanding what they do in their spare time can be a winner. A successful item that someone will use in their personal life can dramatically improve the CPI of your product and spread brand awareness to places you may not have thought of targeting.
• Location – Knowing where they spend most of their time can help you by knowing what not to choose. For example, it wouldn’t be too useful if you were to invest in summer apparel for someone who lives in a cold climate.

Additional tips to help you keep within budget

Product longevity – A problem with cutting corners when purchasing branded products is that lower-quality items have much shorter lifespans. A product that lasts a long time will create much more brand awareness over the years.

Keep it unique – As well as finding a helpful product, it is a good idea to go for something that other people aren’t doing. Something cool and quirky can go a long way when it comes to impressing customers.

Research the success of your ideas – Once you have an idea, do plenty of research to help you figure out what its success rate might be. If you can find something similar that has been tried and tested, it is far more likely to stretch your investment further.

How big is your audience? – Always bear in mind how big your audience is going to be. A key thing about budgeting is to make sure you don’t over-buy.

How much do other businesses budget? – You can look into similar businesses to yours and how much they budget for promotional products. Although, when doing this, don’t just go on what you both sell, but consider their size in comparison to yours.

Don’t only focus on what you can afford – Remember that you don’t always need to spend the maximum budget you have set for brand promotion. This is an easy mistake that many make. If you take the time to assess your decision, you will often find that spending below your maximum budget can achieve the same goals.

Do you want more tips for setting a smart promotional products budget?

If you need any help choosing a successful branded product for your business, Bladon WA takes pride in matching the best bespoke products to your and your customer’s needs. We have over thirty years of experience providing high-quality products to customers across a multitude of sectors. We are one of the leading suppliers of promotional products in Perth, so talk to our expert team, so we can help you spread your brand awareness.

How can promotional products turn your customers into ambassadors?

Distributing promotional products can benefit a business in many ways. Still, the most important must be how they can create ambassadors for your business worldwide. Promotional products leave customers with a long-lasting positive impression of your company and something physical they can use in their daily lives. Unfortunately, traditional forms of advertising or even a strong social media presence doesn’t cut it anymore. People want an experience, and when you give it to them, they will become a spokesperson for your business.

Why do people love promotional products?

When we talk about promotional products, you shouldn’t think it is limited to pens and badges. The reason why people love a good promotional product is because it is something they can use regularly. The perfect promo product will be something that someone needs or wants but would put off buying themselves. In the current cost of living crisis facing the planet, people love something useful and free.

Why does quality matter?

I am sure we have all received a low-quality promotional product that we didn’t care for; even if we did, it wouldn’t last long. When purchasing promotional products for your business, it is crucial to opt for better-quality items. Not only is this a more sustainable option and saves you money in the long run, but it means that you have given someone an item that will possibly last for years or decades. That means your customers will be ambassadors for your company for much longer. People are proud to use high-quality products.

Why do promotional products work so well to create ambassadors for your company?

There are a humungous number of ways that promo products work well to do this. Firstly, and possibly most importantly, when people receive a promotional product, around 90% will remember your company for up to two years or more. People love receiving gifts, and they will often leave a long-lasting impression.

Another major benefit of promotional products is that they stick around. On average, half of the people who receive one will keep it from one to five years, sometimes even longer. As well as keeping them around, most people will use the product a minimum of once each week. Everyone around them will be made aware of your brand every time that happens. Furthermore, promo products are proven to draw in customers. It is estimated that over 80% of people who receive one will buy from your business.

Why promotional products work best?

This depends entirely on your business, target market, and location. For example, if your target market were people in a cold climate, you probably wouldn’t give them something to take to the beach. You need to pick something likely to be used as often as possible. You can choose anything from office supplies and tech to BBQ sets, so there will surely be something to suit your customer’s needs. There might seem to be too many options to choose from. However, if you are unsure what to go for, a supplier will have the knowledge and experience to tell you what will and won’t work for your business.

Final thoughts

As you can see, promotional products create a continuation of advertising that traditional methods cannot match. When you gift someone, you make them feel fantastic, leave a lasting impression, gain loyalty, and create ambassadors for your company.

The world of promotional products is growing fast, leading to more and more options to suit any business’s needs. When a business takes the first step into the world of promo freebies, they don’t look back. There is nothing more beneficial for any company than turning customers into ambassadors. The better the promotional product you choose, the more your business can be the centre point of parties and the focal point of conversation at work and home. Nothing works as well as promo products.

If you want to learn more about what promotional products can do for your company, talk to Bladon WA, today. We are a leading supplier of promotional products in Perth and can create the perfect items to boost success in your business.

The impact of promotional products on brand trust and reputation

When it comes to promotional branded merchandise, many companies focus on attracting new customers but it’s also very important to not forget existing customers. Marketing specialists also need to brainstorm to formulate a branding strategy that also focuses on customer retention. For example, branded mouse mats and USB flash drives are most definitely a good choice to attract the attention of new customers but current clients will not be overawed with the same offerings at every event, year after year, so it’s important to diversify to maintain brand trust and reputation. Simply put, if your promotional products are stale and repetitive, there’s always a chance that this could also reflect on your core business offerings. Diversity is key. 

How promotional merchandise help with customer retention

As previously mentioned, the promotional items used to attract new customers should not necessarily be the same as those used for current clients. Research has shown that a customer is 60-65% more likely to buy your products or services if they have bought before, this is in contrast to the results for new customers that show a 20% chance of a new customer coming onboard as a result of marketing efforts. The message is clear, overlook current customers at your peril. 

Maintaining interest in your brand

A concerted effort in retaining existing customers should include a dedicated approach to ensure that they are kept on board. Items such as promotional products should be selected carefully to ensure that current clients know they are thought about and their custom is valued. Offering a new and exciting line of promotional products that fit well with their respective sectors will always go down well and ultimately reflect positively on your brand and company. Well-established promotional companies will always be happy to offer advice and recommendations on the latest and greatest promotional tools to ensure you keep current customers engaged with your brand. 

Personalising your brand

Although promotional branded items such as coffee mugs and pens might seem a bit old hat in today’s ultra-technological world, the value of useful everyday items should never be overlooked. Promotional products such as mugs and pens have stood the test of time for good reason, and this is because they are inherently useful and will always be used in some capacity. Using the same two examples, mugs and pens are highly personalised items and a constant reminder of your brand and therefore your core business offerings. Offering personalised products is a surefire way to retain existing customers in addition to boosting your brand and reputation as a company that puts some thought into its customer’s personal needs.   

Lasting Exposure

Useful items such as bags are not only great for carrying things from A to B, but they also offer a mobile marketing solution. Distributing good quality bags at a conference, exhibition, or tradeshow, on a purely functional level, is that they give delegates the vessel in which to transport their other complimentary gifts back to the office or home. Bags are just one example of the many promotional items that offer lasting exposure and can only serve to boost a brand’s reputation.

Buy Quality

If you are looking for promotional products in Perth or elsewhere in the world for that matter, it’s crucial to buy quality products from experienced and respected suppliers. Although it can be tempting to go for cheaper or even the cheapest promotional tools available, this can cause almost irreparable damage to your brand and company. Pick a company that knows what they’re doing and can guarantee the quality of both its products and branding. Buying high-quality promotional products should ultimately bring a good return on your investment and cement your reputation as a brand and company that is committed to delivering quality across every area of your business. 

If you are in the process of organising your next event and need high-quality promotional products in Perth that will enhance your brand and reputation, look no further than WA’s leading promotional merchandise specialists at Bladon WA. We can answer any questions and offer target audience-specific product recommendations on request.

Promotional Products vs Traditional Advertising: Which is more effective?

Promotional Products vs Traditional Advertising: Which is more effective?

Though traditional advertising methods, such as TV commercials, are effective, they can often be costly and unaffordable for smaller businesses. Forms of advertising can come in many different forms, such as billboards, posters, benches, or magazines. These forms of advertising can often limit viewers by only targeting people who drive a particular route or watch a specific TV show. Advertising is measured by cost-per-impression, meaning that the lower the cost per person that sees it, the better. Promotional products such as branded apparel have been proven to have a much lower cost-per-impression than other forms of advertising. In studies, most people have reported keeping some form of branded product for up to ten years or more. 

The benefits of promotional products

Branded products are great because you often provide potential customers with something they can use in everyday life. For instance, if we compare it to a billboard you will see on the way to work, you will likely be distracted thinking about the day ahead and focusing on the road. Providing someone with a product such as a laptop bag, t-shirt, pen, or umbrella means they will see your brand regularly, and everyone around them will too. Branded products are an excellent tool for developing public awareness of your brand.

Are promotional products cost-effective compared to other advertising?

One of the best things about promotional products is that they are far cheaper than traditional forms of advertising. They will also reach a wide-spread audience. As well as traditional advertising being expensive, there needs to be a great deal of care taken in selecting the target audience. Furthermore, people can make mistakes; if the correct target audience isn’t reached, it can be a massive waste of time, money, and resources. Promotional products are more uncontrollable; the initial person might be the preferred target market, but they will branch out towards people you might not have thought need your product. Many people have been surprised by how much company awareness has spread due to branded products.

Examples of some successful promotional products

When choosing a branded product, you will need to think of something that a person will not only put to good use but will also be used in the presence of other people. Here are some of our top picks of great promotional product ideas. 

1) Backpacks – People will always enjoy a new backpack to take shopping or to the beach. A multitude of people will see your brand. 

2) Laptop bags – A good laptop bag will be used daily. 

3) Cooler bags – Make your business the point of conversation over a cold one. 

4) Reusable cups – People are now more environmentally conscious than ever. They will undoubtedly use their branded reusable cup in their personal and professional life.

Want to look further?

If you want to see more promotional products in perth, browse our website or talk to one of the team. Bladon WA has been providing Western Australia with incredible promotional products for over 40 years.

Company Branding: Why Is It Critical to Your Success?

Company Branding: Why Is It Critical to Your Success?

Branding is a strategy of distinguishing your company from the competition. Essentially, it is how your customers recognise and interact with your company.

Strengthening your company’s brand is important since not only is it what creates a lasting impression on consumers, but it also helps your customers and clients understand what to expect from your firm. Throughout this article, we will not only learn more about company branding, but we will also discover why it is so necessary for all businesses.

What is company branding?

When starting and operating a business, all your steps will reflect your company’s values. Furthermore, what you show your audience will be what distinguishes it from your competition. Branding is a method of differentiating your company from the competition. It is ultimately how your customers recognise and experience your company.

Building a successful brand requires extensive market research to determine what it is about your company that should attract potential customers. Overall, the presence of a strong brand eliminates the need to compete just on pricing.

Why is company branding important? 

1. Lasting impressions: Impressions are any interaction between a company’s content and a member of the audience. Branding is important since it is what leaves a lasting impression on the minds of potential customers. Making a positive first impression will assist you in developing customer relationships and increasing sales. As a whole, branding will mark your audience, making it easier for people to remember and think of your company when they are looking for what you have to offer.

2. Competitive edge:A competitive edge refers to delivering something that your competitors do not have. Branding involves creating and applying various distinguishing characteristics for your brand so that people can associate it with you. This is what differentiates your company from the competition. Moreover, branding is essential for businesses because it gives customers reason to choose your company over others. This will, in turn, bring more attraction to the brand and increase customer loyalty.

3. Customer loyalty:  In business, customer loyalty refers to a continual favourable relationship that exists between a customer and the company. When customers are loyal to a single company, they are not easily swayed by differences in pricing or product availability. Business owners should note this because it boosts profitability, enhances sales success, and enables long-term growth.

Moreover, consumer perception of your brand has everything to do with how loyal your customers are to you. Since consumers believe you provide better service and higher quality than your competitors, they become loyal to your brand. When you have a positive brand image, you will attract an increasing number of customers who will become loyal to your company and products. In the long run, your clients will be more likely to promote your products and services to their friends and family members. Ultimately, both customer branding and loyalty will help you expand your business.

Brand equity:Brand equity is a term that refers to the added value that a business derives from a product with a known name. This contributes to the development of connections between the perceived benefits and perceived costs that consumers associate with a product. Furthermore, brand equity is important because people are more likely to spend more money on your products if your brand has strong brand equity.

A significant advantage of strong branding is that it aids in promoting new products and services. People will be drawn in since they are already familiar with a brand.

Brand credibility:
Brand credibility is defined as the legitimacy of a brand’s product information. Credibility is essential since it aids in changing people’s patterns, behaviours, and thoughts. Creating a reputable brand image will make it easier to communicate your message to your target audience. Furthermore, this not only makes your product more remembered, but it also makes your brand appear more legitimate within its market.

Establishing a strong company brand 

 Strong brands are instantly recognisable due to their consistency in all aspects of their operations. One of the first and most important steps when establishing strong branding is knowing your target audience. Target audience refers to the precise group of consumers who are most likely to be interested in purchasing your product or using your service. Finding your target demographic is critical for increasing sales, directing persuasive marketing initiatives, and fostering consumer loyalty to your brand and products. 

Of course, it will be challenging to compete if you do not know who you are competing with. Your competition can potentially impact your business and the decisions you make directly. Therefore, another crucial step to establishing a strong brand presence is studying your competitive environment. A competitive analysis is a thorough examination of the strengths and weaknesses of present and potential competitors. 

 You can conduct a thorough analysis by evaluating the external and internal elements that affect your business. This framework assists you in identifying competitive advantages and comparing the strong and weak points of your competitors across various marketing channels. In the long run, this will help your business determine the next steps to growing your company further. 

 Invest in high-quality promotional products 

 Another way to establish professionalism and a competitive edge in your company is through promotional products. Bladon WA is a reliable EMBROIDERY COMPANY that offers a custom embroidery service to local businesses needing high-quality corporate workwear and employee uniforms. We can embroider promotional clothes for use as customer freebies, ensuring that your company’s name and brand do not fade away after a few washes. 

The Psychological Effects of Free Promotional Products

A significant number of companies invest heavily in freebies. They come in various forms – from the more traditional items like mugs and shirts to innovative giveaways like bamboo flash drives. There are simple small tokens, and there are those that cost a hefty amount.

But have you ever wondered if these giveaways really make an impact? Do the people who receive them develop a genuine liking for the company? Are they worth the amount of investment businesses pour into them?

So, what is the basis for the deliberate effort of companies to shower customers and non-customers with gifts?

Reasoning

One of the most apparent reasons is the fact that people generally feel happy whenever they receive a gift. It does not really matter if the item is cheap or expensive. If someone receives something, especially if it is unexpected, the act evokes positive feelings.

In the case of businesses, this is a good thing. It may not necessarily lead to acquiring new customers or increased sales immediately, but it opens the door for new relationships. In fact, more than chasing after “transactions”, the latest buzzword in companies now is the term “relationships.”

Relationships

This makes sense. Goods may be exchanged in a typical transaction, and both parties benefit. But there is no deliberate effort on the company’s part to ensure that the customer will buy again in the future.

With relationships, it is not just about the one-time sale. Businesses want to go the extra mile so that they can increase the probability that the customer will go back in the future to buy more from the company after they sell. 

To do this, the company tries to build a deeper connection with its consumers. One way to do this is through promotional giveaways. Freebies add that magic element of surprise for the customer. Everyone loves receiving gifts as people appreciate it when they are acknowledged.

Every company hopes to sustain the joy upon receiving the freebies and translate that to positive feelings towards the company. When customers are happy and they have a good perception of the business, they will return the favour in the future by buying more from them.

Visibility

Another important element here is that most customers keep and use the items in their everyday life. What does this mean? When clients use the freebies, they are constantly reminded about your company. This ensures that you are on the top of their minds for a while.

This is a form of free advertising with very minimal effort and cost for the company. All you need to do is spend for the items one time and give them to clients. After that, whenever they use the baseball cap, jacket, or tumbler, they would always see your company logo, name, or slogan.

First step

In addition, giveaways serve as a hook for potential customers who have not tried your products or services yet. 

A concrete example is if you are selling coffee. Most likely, people already have their preferred brands of coffee. If you are a new player, this space is such a difficult market to penetrate as most customers have already gotten used to their favourite coffee.

So it is implausible that they would spend money to try something new. Customers have already done that in the past and have made a choice. 

But if you would give them a free taste, there would be no risk for them. After all, the drink is free. In their mind, if they do not like it, it didn’t cost them a cent anyway, so all is good. At least they got a chance to explore.

However, if they find out that they really like the new coffee better than their old brand, it will be a great day for them. They got to taste it at zero cost. Since they like it, there is a higher chance of purchasing the new brand.

This is the power of freebies.

Now imagine if you add a tumbler with a new purchase of coffee? Aside from the excitement of a discovery, a gift adds positive emotions to the purchase. Aside from the purchased item, the tumbler will ensure that the new customer will not forget the name and logo of their new coffee brand. It is a win-win overall.

The key here is to be creative with the kind of promotional items you and your company will give away as gifts. Here are some questions to think about:

• What is your budget for your freebies?
• What item would make the most impact for consumers to relate the item with your company, products, and services?
• What does your typical consumer find most useful?
• What type of branding will you place on the promotional giveaways? Is the logo enough? Will you add the social media profiles of your company? Is there an option to print a QR code that will lead you to your website when scanned?

By answering these questions, you will have a better idea of what kinds of freebies you can consider. Of course, you need to make sure that the items you will give people are of high quality.

One of the fool-proof and most elegant giveaways is embroidery items. If you are looking for a reputable embroidery company that can cater to your needs, check out Bladon WA. The company offers a variety of high-quality options for promotional giveaways that customers will appreciate and cherish.