Visit Our Bladon WA Showroom – See the Best in Promotional Products Firsthand!

If you’re searching for the perfect promotional products to raise your public profile, we’d like to invite you to visit us in Perth. At Bladon WA, we know how important it is for you to be able to select the right merchandise to promote your brand, and we believe that the best way to do this is by visiting our showroom. Only by coming to see us can you fully explore our extensive range of promotional products and evaluate how they look and feel in real life.

Why Visit Our Showroom?

We understand that it’s common practice to order branded merchandise online without ever having seen or touched it in real life. While this strategy can work well, in our experience, a much better approach is to visit your local showroom so that you can see and touch the products for yourself. A visit to the Bladon WA showroom will enable you to:

Enjoy a Hands-On Experience

When you visit our spacious showroom, you will be able to see and touch all the promotional products we offer. You will have plenty of time to explore our extensive range of branded merchandise and choose the best products for your needs from all the most popular categories:

• Corporate Clothing/Workwear

• Tech Gadgets

• Stationery

• Bags

• Drinkware

Being able to feel the fabrics, touch the stationery and test the tech gadgets in our showroom will give you a much better idea of what is likely to work best for your next promotional campaign. Whatever your marketing goals, we have high-quality promotional products that will help you achieve them efficiently. All you need to do is come and choose them!

Benefit From Expert Guidance

If you are not sure which products to choose, our showroom staff will be delighted to assist and advise. Our team is comprised of promotional product specialists who will be available for consultation during your showroom visit. Whether you require more details about a particular product or would like specific recommendations, our specialists will oblige. If you don’t need any assistance, you will, of course, be free to explore at your own pace.

See Tailored Solutions for Every Budget

Every business has a different budget and set of requirements, and we strive to accommodate them all. However, if you’d like us to help you pick a range of products for a specific campaign budget, this will be easier to accomplish with a showroom visit. In our showroom, we have products in all price ranges on display, making it easy for you to focus on those that suit your campaign budget. Our staff will be happy to help you build a collection of promotional products during your visit, whatever your needs and budget.

Find Inspiration for Your Next Campaign

If you’re having trouble coming up with fresh, new ideas for your next marketing campaign, or you don’t know what branded merchandise to give your loyal customers this Christmas, a look around our showroom could clear your creative block. Seeing everything we have available is sure to get your creative juices flowing, and before you know it, you will have an inspired idea or two. If you are still stuck for ideas, you are welcome to have a brainstorming session with our promotional product specialists before you leave.

See Custom Branding & Samples

No matter how clear the pictures or how detailed the descriptions of our products are, it can still be hard to envisage what a branded item will look like until you see it in real life. Visit our showroom, and you can see dozens of custom branding examples to help you envisage what yours will look like. We can also give you sample products to try out, helping you decide which ones are right for your marketing needs.

If you’d like to make an appointment to visit us or you have any questions you’d like to ask the team at Bladon WA, we invite you to call or message us.

Choosing the Perfect Promotional Products for Christmas

If you want to spread festive cheer and promote your brand name this Christmas, promotional products could make the perfect gifts for your customers and business partners. Assuming you order quality items from a trusted supplier such as ourselves, each gift will act as an ambassador for your company, helping to raise brand awareness and keep your name on people’s minds. The trick is to select products your customers will appreciate and use regularly, preferably in public. To help you choose the perfect promotional products to give at Christmas, we have written this guide containing all the information you need. It might seem a little early to be planning end-of-year gifts, but with less than 4 weeks until Christmas Eve, nothing could be further from the truth!

Plan Your End-of-Year Gifts: Why Promotional Products Are Perfect for Christmas

Before we learn how to choose the perfect gifts, let’s look at some reasons why promotional products are such a great choice of Christmas gift for commercial organisations.

• A Tangible Sign of Appreciation – The most obvious benefit of giving quality promotional gifts to your customers is that each one will then own a tangible sign of your appreciation. Whether it’s a coffee mug or a crystal glass decanter, a branded Christmas gift is a constant reminder of your company and the gratitude it feels towards its customers.
• Help to Raise Brand Awareness – Promotional gifts that are used in public places, such as offices, airports, picnic areas and beaches, help raise brand awareness. The more often the gifts are used, the more exposure your organisation receives, all for one very small investment.
• Keep Your Name on Buyers’ Lips – If you rely on corporate buyers to order your goods or services, promotional Christmas gifts decorated with your name and contact number could help ensure that you are always in the mix when new orders are prepared. Calendars, coasters, letter openers and other desk accessories work well as Christmas gifts for corporate buyers.
• Cement Long-Term Relationships – If you have already established a good working relationship with a supplier, customer or business partner, a branded Christmas gift can be an excellent way to cement the relationship. By presenting the other party with a token of your esteem, you can let them know what their business means to you. Furthermore, if the gift is branded with your name and corporate logo, it will act as a constant visual reminder of your organisation.
• Can Be Used as Part of Buzz Marketing Campaign – If you want to create a marketing buzz around a new product launch during the festive season, you can incorporate promotional gifts decorated with the product name into your campaign. When properly planned and executed, branded Christmas giveaways can achieve excellent results.

To ensure your Christmas gifts make a real impact, continue reading below. In the next section, we are going to explore some great promotional product gift ideas for all budgets.

Promotional Product Gift Ideas for Every Budget

Whether you want to spend a few dollars or a few hundred dollars on your favourite clients, there’s sure to be something in our range that is perfect for your needs. In fact, there are probably dozens of promotional products in our range that could work well for your organisation.

• High-End Gifts for Business Partners/Key Clients – For special clients who have made a significant contribution to your business or who you simply value because of their loyalty, high-end gifts such as quality glassware and cameras are a good choice. 
• Solid Gifts for Solid Customers – Mid-rank customers are the backbone of many businesses, so it’s worth making the effort to let them know how much they’re appreciated. Gifts such as branded umbrellas, laptop bags and leisurewear are all solid choices for solid customers.
• Festive Giveaways for Fun and Marketing Purposes – If you simply want to generate a sense of fun around the Christmas holiday and remind your customers of your existence, inexpensive branded gifts like USB lanyards, golf tees and fridge magnets are excellent options to consider.

Of course, there are hundreds of promotional products in our catalogue that fall somewhere in between the above-listed categories, any of which might be perfect for your needs. With this in mind, we recommend browsing our entire range if you have the time to avoid missing out on some great deals.

The Benefits of Ordering Your End-of-Year Gifts Now

While you could conceivably leave it until the last minute, it’s better to order your branded Christmas gifts now rather than later and here’s why:

• Access to More Custom Branding Options – Certain customisation options, such as engraving or embroidery, may take a little longer to complete. If you would like to take advantage of these customisation options, ordering well in advance is the way to go.
• Greater Availability – The earlier you order your Christmas promotional products, the more choice you will have. As the festive season draws closer, the most popular branded gifts may be sold out due to high demand.
• No Rush Deliveries – Order early, and you don’t have to request rush deliveries or anxiously await the arrival of the postman every day. Instead, you can congratulate yourself on your organisational abilities and enjoy the anticipation of festive fun.

Don’t leave your branded gift shopping until the last minute this year. Order everything you need now so you can relax once the festive season is upon us. If you need any assistance, one of our advisors will be delighted to oblige.

Start Your Christmas Promotional Gift Shopping

To get started, simply choose a category of promotional product from the menu and start browsing. If you’re unsure how to order or you’d like more information about a specific product in our range, don’t hesitate to call or email us. At Bladon WA, we are always happy to help new customers explore our range of promotional products, and we’re here to provide immediate assistance during normal business hours.

What’s Really Behind the Custom Drink Bottles Craze?

Custom drink bottles are becoming ubiquitous in Australia, and today we’re investigating the primary driving forces behind this persistent trend. Go to any event, and you’re sure to see branded drink bottles; visit a local business, and there’s an excellent chance you’ll be offered a free personalised water bottle before you leave. If you’re a marketing professional and would like to know why custom drink bottles are everyone’s go-to choice these days, the information you seek can be found below.

Promotional Benefits

Before we investigate the reasons behind the demand, let’s consider the promotional benefits that personalised drink bottles offer, of which there are several:

Decorated with your corporate name and logo, a branded water bottle acts like a miniature mobile advertising hoarding, seen by dozens of people every time it is used in public. Custom drink bottles can be distributed to target audiences in various ways, but many organisations find they are most effective when used as giveaways at industry events, business conferences, expositions and exhibitions. The positive feelings recipients associate with branded water bottles when presented with them at large events makes them even more effective as a marketing tool: when people feel good about gifts they receive, they tell their friends how they acquired them and what they represent.

Personalisation Appeals

In a world where so much of what we buy is mass-produced, the appeal of personalised water bottles is easy to understand. If you have a branded water bottle that none of your friends have, it can be a source of pride as well as a practical object that is used daily. A branded drinks bottle will not be unique, of course, but it will stand out from all the commercially available bottles in retail outlets, making it more interesting and more valuable to people who enjoy such things. Limited runs of special designs can be employed to enhance the appeal of branded drink bottles further.

Practical Advantages

Personalised water bottles have plenty of practical appeal too, and it is this, more than anything else, that is driving demand. Imagine the many ways you could use a custom drink bottle in your own daily life:

• Commuting/Travelling – Sitting on a suburban train on a weekday morning, you’re sure to see dozens of your fellow commuters reach for a reusable water bottle at some point during the journey. Reusable water bottles are also very useful when travelling by air. With your own supply of fresh, clean drinking water, you don’t have to pay exorbitant prices for tiny bottles at airport concession stands.
• Sports – If you like playing sports in your leisure time, you’ll understand how useful a personalised water bottle can be. Fill up before you leave and you can stay hydrated throughout the game, as well as on your journey home without having to stop and buy water.
• Gym – Most decent gyms provide free water, but if you don’t enjoy drinking out of paper cones that are impossible to put down, a personalised water bottle is a much better hydration solution.
• School/College – If you’re a student interested in marketing, you probably know dozens of classmates who carry their own water bottles. Carrying one that’s unique makes sense at school because it avoids the possibility of mix-ups.
• Office – If you’re an office worker, you need to stay hydrated, and if you are under pressure, reaching for a personalised water bottle is way more convenient than having to walk to the nearest water cooler.
• Home – Even at home, many people use a personal water bottle. If you don’t like tap water and are not keen on the idea of going through multiple disposable bottles a day, buying in bulk and filling a reusable bottle is a convenient solution.

With such broad appeal and diverse applications, it’s not difficult to understand why branded drink bottles are the promotional product of choice for many companies in Perth, WA. Almost everyone understands the importance of hydration in the 21st century, and many of us are keen to minimise our carbon footprints by avoiding disposable water bottles.

Marketing Strategies

There are many effective marketing strategies involving the distribution of personalised drink bottles. If you would like to try one, the following are among the most frequently employed:

• Local Sponsorships – Custom drink bottles can be used in conjunction with sponsorships if you are looking for a comprehensive, highly effective brand promotion strategy. Imagine the exposure your organisation will receive from sponsoring a local football competition and giving away hundreds of branded drink bottles to the supporters at each match.

• POS Giveaways –  Giveaways of branded products in retail outlets often work well in Western Australia, and personalised drink bottles are an excellent choice for this type of campaign. When given to existing customers as part of a loyalty reward programme, custom water bottles act as a constant reminder of your organisation’s existence and everything it offers.

For more ideas, please contact us by phone or email. As promotional product specialists in WA, we’re ideally placed to observe the latest trends in the industry.

Environmental Benefits

In addition to being convenient for modern city dwellers with busy lives, personalised water bottles are environmentally friendly. By refilling a reusable bottle every day instead of buying water in disposable bottles, people can reduce their carbon footprint significantly. You may also like to consider issuing them to your workforce to reduce the volume of plastic refuse generated by your commercial activities. Such initiatives can boost a company’s environmental credentials as well as help us as a species to reduce the negative impact we have on the natural world.

Sourcing Custom Drink Bottles in WA

Whether you’re looking for the perfect giveaway for your next corporate event or a great way to show your customers how much you appreciate their continued support, branded drink bottles are an excellent choice. For a competitive quotation, contact the team at Bladon WA. As the state’s leading promotional products supplier, we have a wide range of high-quality, customisable drink bottles.

Vector vs. Raster Files: Why We Needs Vector Files at Bladon WA For Promotional Products

When creating promotional products, the quality of your design can make or break your brand’s image. At Bladon WA, we prioritise excellence in every product we produce, so understanding the difference between vector and raster files is crucial. So, let’s dive into the specifics of each file type and answer the question posed in the title: Vector vs. Raster Files: Why We Need Vector Files at Bladon WA for Promotional Products?

Understanding Vector and Raster Files

 To understand why we use vector rather than raster files for graphic design, you first need to understand how each file type works:

Raster Files

Comprised of individual pixels, raster files are widely used in the creation, interpretation and reproduction of digital images. They are perfect for very detailed images as each pixel can represent a different colour or shade. Among the most common file formats that use raster images are JPEG, PNG and GIF files. The main disadvantage of raster images is the pixelation that can occur when trying to enlarge them. They are also known as bitmap files, as each file is like a map, containing the coordinates for each pixel in the image.

 Vector Files

 Rather than storing information about the location of pixels that make up an image, vector files contain references to points on a picture, together with the lines that connect them. These references are in the form of mathematical equations and algorithms. When a vector image is resized, the resulting image is created by adjusting the figures used in the calculations. Because of this, vector images do not pixelate like raster files when enlarged. Vector file formats in common use today include font files, PDF files and Adobe Illustrator (AI) files.

 Why Vector Files Are Essential for Promotional Products

                                                                                           at Bladon WA

Our clients rely on us to produce perfect lettering and images on every promotional product we supply. To be able to do this, we must use vector files as they offer a number of key advantages over raster files:Scalability and Quality – The ability to resize images at will is crucial for companies that utilise a diverse range of promotional products in their marketing operations. If you need to print the same logo on a pen, business card or beach ball, it’s imperative to be able to resize the image you use without it distorting or degrading in quality. Crisp, clear images and lettering ensure you always make the right impression with your promotional products from Bladon WA. 

• 1. Flexibility – Working with vector files makes it much easier to change individual aspects of your images and logos. If, for example, you wish to change the colour of one part of a corporate logo, this can be achieved faster and more easily by editing a vector file than a raster file. It is also easier to adjust the layout of images containing one or more distinct objects when the images are created and saved in vector files.
  1. Higher Quality Printing – To achieve precision when printing, you must have an image with accurately drawn, clean lines, such as those contained in vector files. This is even more important when printing on media other than quality printing paper. For the best results when applying images and lettering to plastics, fabrics and metals, vector files are essential.
  1. Efficiency – By using vector files, we’re able to simplify and accelerate the production process for all kinds of promotional products. Client change requests are swiftly implemented and all editing operations are performed quickly and accurately with vector images. If you prize speed and efficiency, vector files are indispensable.

  Professionalism – Consistently sharp, detailed images, lettering and logos across your promotional product range will ensure you always present a professional image. If credibility is important to your organisation, vector files are the only practical choice when creating and manipulating images for promotional products.

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  At Bladon WA, we strive to deliver the highest quality promotional products, to represent your brand in the best possible light. Understanding the difference between vector and raster files, and the key advantages vector files offer, enables us to produce scalable, flexible, precise, and professional designs. If you’re ready to create promotional products that make a lasting impression, contact us today to get started. Let us turn your branding dreams into reality with the perfect vector designs for your needs.

CMYK vs. RGB vs Pantone: Understanding the Colour Moudels For Printing And Digital Design 

Whether you are a graphic designer, marketing professional or small business owner, it’s vital to know and understand the differences between the three colour models in common use today. Join us as we explore each model and discuss the differences by comparing CMYK vs. RGB vs. Pantone. Understanding the colour models for printing and digital design in more depth will give you greater control of your palette and greater accuracy in colour reproduction.

What Is RGB?

RGB is a colour model primarily used to facilitate the interpretation, reproduction and display of images on computer monitors and smartphone/tablet screens. It is an additive colour model, which means new colours are formed by adding the three primary colours together in different combinations. As more colours are added, the tone becomes lighter, i.e. tinted.

What Is CMYK?

CMYK is a colour model used in colour printing processes. It is a subtractive colour model, which means colours are subtracted to make new, darker colours. Printing ink makes white paper less reflective, so the more ink used, the darker the resulting colour.

What Is Pantone?

Unlike RGB or CMYK, Pantone uses a standardised colour reproduction system that utilises an 18-colour palette to create colours that are accurately described with a unique (machine-readable) code.

The Key Differences Between CMYK, RGB & Pantone

We can summarise key differences between CMYK, RGB & Pantone as follows:

• CMYK is a subtractive colour model used in the printing industry.
• RGB is an additive colour model widely used in the electronics industry to interpret and represent colours on TVs, monitors and other screens designed to show still or moving images.
• Pantone is a colour-matching system that uses a solid spot-colour palette rather than individual dots or pixels (these solid colours are created with the CMYK colour model).

Which colour model or system you should use will depend mainly on what you are doing and, to a lesser degree, your priorities.

When to Use Each Colour Model

If you are not sure which colour model or system to use, these guidelines may come in handy:

• When creating images for websites and apps, i.e. images that must be reproduced on digital screens, use the RGB colour model.
• For projects focused on the creation of printed materials such as magazines, posters and books, use the CMYK model.
• When designing logos and headed stationery, it is best to use Pantone colours to ensure uniform results.

Help From the Colour Specialists

At Bladon WA, we understand the importance of colour accuracy and consistency in representing your brand. Whether designing for digital or print, knowing the difference between CMYK, RGB, and Pantone ensures your promotional products stand out with vibrant, precise colours. If you’re ready to create products that leave a lasting impact with perfect colour representation, contact us today. Let us help you bring your brand to life with expertly crafted designs tailored to your needs.

5 Ways to Promote Your Brand With Personalised Drinks Bottles

In today’s blog post, we examine 5 innovative ideas for promoting your brand with personalised drinks bottles in Australia. Whatever part of the country you wish to target, custom drinkware is a great way to get your marketing messages across and make more people aware of what your organisation has to offer. From Perth to Sydney, and all places in between, people of all ages carry reusable drinks bottles so they can stay hydrated wherever they go, without leaving a trail of litter.

5 Innovative Ideas for Promoting Your Brand With Personalised Drinks Bottles

With eco-friendly, personalised drinks bottles, you can promote your brand in these 5 creative ways, all of which have proven to be highly effective:

• Enhance Brand Visibility With Staff Giveaways – One of the simplest yet most effective ways to market your brand with customised drinks bottles is to gift them to your employees. When the bottles are used in public places, such as gyms, parks, shopping malls, and on trains, planes and buses, they will act as mobile advertising hoardings, promoting your brand to people from far and wide. You may also wish to gift them to potential customers if this is a practical idea in your line of business.

• Participate in Trade Shows and Events – B2B suppliers will find that trade shows and industry events offer excellent opportunities for brand promotion with personalised drinks bottles. B2C suppliers are likely to see good results from giveaways at local sports competitions, school fairs and other community-focused events. In addition to improving brand visibility, such giveaways can lead to profitable new business partnerships as more companies become aware of the products or services your organisation provides.

• Support Eco-Friendly Initiatives – Thanks to their inherent environmental friendliness, reusable drinks bottles are the perfect promotional products for eco-conscious organisations in Australia. Gifting just one person a stainless steel or glass drinks bottle could mean several hundred fewer single-use plastic bottles being manufactured, used and thrown away. If your brand is closely associated with environmental causes or your organisation is keen to boost its environmental credentials, personalised drinks bottles might be the marketing tool you’ve been looking for. With a growing preference for eco-friendly brands among Australian consumers, reusable drinks bottles are a great candidate for all types of retail marketing campaigns in the country.

• Seize Sponsorship Opportunities – Amateur athletes and professional sportspeople need to stay hydrated. With personalised drinks bottles, they can hydrate in style and promote your brand simultaneously. By sponsoring local teams and events, you can get your drinks bottles into the hands of people who will use them regularly, in places where many other potential customers may see them. Sponsoring local sports teams can also help foster a greater sense of community between your organisation and the residents of the area in which it is based.

1. Reward and Retain Loyal Customers – Custom-branded drinks bottles make great gifts for customers and can be integrated with loyalty programmes to reward people and organisations that continue to lend their support to your business. You may also like to consider special limited edition bottles for those customers who have provided the most support over the years, or perhaps a special gift set with useful accessories for your most valued clients.

Whichever promotional ideas you pursue with your personalised drinks bottles, it is important to keep your brand image in mind when selecting individual products and customisation options.

Variety and Customisation Options

When ordering personalised drinks bottles for your next Australian marketing campaign, you will find there is a variety of materials from which to choose, including:

• Glass
• Food-Safe Plastics
• Stainless Steel Alloys

Depending on the material from which your bottles are made, decorations may be applied by printing, embossing or engraving. We recommend selecting materials and decorations that complement and reinforce your desired brand image.

Conclusion

Personalised drinks bottles can be a very effective marketing tool for Australian companies that want to increase brand visibility, bolster their environmental credentials, enhance relations with the local community and make more people aware of what they offer. To discuss your next move, contact the experts at Bladon WA. Together, we’ll achieve great things.

How We Can Integrate Promotional Products Into Our DigitalMarketing Campaigns

Marketing is a perpetually evolving industry, and keeping up-to-date with current methods can often be a tricky task. Today, we want to discuss the benefits and possibilities of fusing digital marketing with physical promotional products. The outstanding results people experience with promotional products are unmatched. However, in a digital era, distribution methods aren’t as simple as they once were. This doesn’t mean we should be without the tremendous benefits of physical promo goods, but we need to get a little creative. When we get it right, it is possible to reach a much wider audience, enhance brand support and retention and foster a positive experience for all involved. 

The Benefits of Using Physical Promo Products with Digital Marketing products

When combining physical and digital marketing, it is likely to experience numerous benefits. However, some stand out above the rest. Four of the primary benefits you’re likely to experience are as follows:

Increased Brand Visibility – Both marketing methods are brilliant tools to enhance the visibility of a brand. A successful online presence means internet users will regularly see your company name, while physical promotional products will give your brand continued visibility offline. 

More Engagement – Promo giveaways are great for driving traffic on digital platforms. A physical reward can drive people to interact with your brand. Additionally, using personalised URLs or QR codes on your promotional products will also encourage people to engage. 

Building Stronger Relationships with Customers – When someone receives a high-quality and practical promotional item, they are more likely to value it. This is a brilliant way to build trust and loyalty. Additionally, running an online giveaway helps both the brand and the customer to communicate more freely.

Creating a Memorable Experience – One of the main reasons why we carry out marketing campaigns is to be noticed and remembered. Online giveaways amplify a brand’s reach and give customers an interaction they will remember for a long time.

The Perfect Strategies for Integrating Digital Marketing and Physical Promotional Products

Harness the Power of QR Codes – Developing a QR code for your brand is a brilliant way to enhance access to your online platforms. It is useful to take advantage of QR codes at any given chance. They can be used on all your promotional products, websites, apps, and advertisements, as well as at events such as trade shows.

Run a Social Media Contest or Giveaway – Social media giveaways and competitions are fantastic tools to promote customer engagement and loyalty. There are hundreds of ways this can be done, enabling each one to be tailored to a specific target market. The more unique and interactive a giveaway can be, the more it is likely to be successful. 

Start Regular Email Campaign Incentives – Regularly sending out emails to offer new and existing customers a promotional gift is the perfect way to encourage them to sign up for newsletters, open an account, and participate in online surveys. 

Partner with Influencers – Influencers play a massive role in digital marketing. Whether they are local or international, teaming up with influencers will demonstrate the quality of your brand, increasing visibility to a much wider audience. 

Host or Get Involved with Virtual Events – Physical promotional products can be used before virtual events to encourage individuals to participate. Additionally, a physical reward for participation in online events and activities is also good for engagement and interaction. 

Reward Customer Loyalty – It is crucial to remember that promotional products should not only be reserved for new customers. Running online loyalty programs will encourage people to keep using your brand, strengthening the relationships you have with them.

Learn More

If you would like to learn more about how promotional products can enhance the visibility of your brand and promote customer loyalty, contact Bladon WA today. Our team will be able to give you the guidance you need to run a successful marketing campaign to boost your brand. 

Screen Printing – A Tried & Tested Custom Branding Solution

First invented by Chinese artisans almost two thousand years ago, screen printing is the process of passing ink through a fine mesh ‘screen’ with a stencil on it, stretched over a frame. These ancient geniuses used woven silk to create this mesh; hence, the process is sometimes called ‘silk-screen’ printing. The ink can only pass through the screen in areas where the tiny holes in the mesh are not blocked, creating the image on the object as it does so. 

The benefits of screen printing for promotional products

Screen printing is perfect for use in many ways, which we will highlight shortly, and is particularly good when creating custom-branded promotional products and giveaways. It is fair to say that screen printing is unrivalled in producing pristine, precise images, enhancing brand recognition and exuding quality. This drives customer engagement and promotes a sense of premium quality that people begin to associate with the brand in question. Some other benefits of screen printing include:

• Durability—Screen printing ink is exceptionally durable and is especially permanent on fabrics. Items with screen prints can be washed up to fifty times before seeing degradation in the print. 
• Vibrancy—The colours available with screen printing inks are a significant draw, as the range is genuinely impressive and covers almost any hue. 
• Cost-effectiveness—Because the screen can be used repeatedly to produce the same design, screen printing is a dream for bulk orders and products that need to be identical. Once the design is made fast on the screen, the only materials required are the inks that will be passed through to create the image. 
• Versatility—Depending on the type of screen printing ink chosen, designs can be added to almost any surface, porous or not. It is particularly good at putting designs onto fabric but can adorn everything from vinyl, metal, and wood to plastics, ceramics, and even glass. The sophisticated printers can produce images on a wide range of different products using the same screens. Unusual sizes or shapes cause no issues so designs can be applied to almost any product. 
• Creative design possibilities—The scope of designs that can be transferred onto your promotional products is limited only by the artists’ imagination. 
• Accuracy of results—Because the end product is an exact copy of whatever image was taped to the screen, the end result looks spectacular if the design does. This is not a case of taking a drawing or logo and transferring it into an embroidered design that comes close to the original; effectively, it is the original. 

The most effective design styles for screen printing

Although multi-coloured images can be created using repeated passes with different coloured inks and slight changes to the design, single-colour, bold designs are undoubtedly superior. Not only are they easier to produce, requiring only one image and one pass with the ink, but they are almost always more striking visually.

 Many companies choose to apply the colour most commonly associated with their brand, but if this is not a consideration, powerful colours look perfect. The colour of the promotional object that receives the image is also a crucial consideration; the Bladon WA team will walk you through it in detail before any printing commences. 

Integrating screen-printed products into your marketing strategy

As innovative promotional strategies go, screen printing your brand or marketing message onto promotional products is hard to beat. Because the nature of the objects is almost without restrictions, your design and marketing team can let their imaginations run wild and select any weird and wonderful objects they wish. The Bladon WA team are standing by to offer inspiration and assistance when required, and together, we can create a sensational range of printed promotional materials. 

Best-selling screen-printed products at Bladon WA

In our experience at Bladon WA, the best-selling promotional items people want to apply screen prints to include:

• Tote bags
• Drinkware
• Novelty items
• Lanyards 

You can use our fast screen printing services in Perth to customise a vast range of products, so please spend a few moments browsing the site to see just how extraordinary your options are when creating promotional products with us.

Conclusion

When creating memorable, top-tier promotional products, screen printing is unmatched in almost every way. Some features of screen printing we find especially compelling include:

• Speed of application
• Repeatability of design
• Competitive pricing
• Efficiency

Screen printing is streets ahead of the alternatives for larger orders of branded merchandising or promotional gifts. The factors mentioned above make it the perfect choice for large-quantity orders where the end results must be uniform. The fact that screen printing also represents one of the most cost-effective ways to custom brand products makes it a virtual no-brainer in terms of applying images to almost any item.

Contact Bladon WA

If you want more insights into the benefits of screen-printing your designs onto promotional products, please check out our screen-print services today. We can offer all the information, advice, and guidance required to create a bespoke set of premium products that will beautifully represent your brand and exude the quality your company deserves.

5 Reasons to Spend Your EOFY Marketing Budget on Branded Products

It is around this time every year that marketing directors start to panic about their budgets, and not for the normal reasons that people worry about their spending habits. As the end of the financial year (EOFY) draws closer, marketing managers and directors worry they are not spending money fast enough. If the entire annual budget is not used, there is a very good chance that next year’s budget will be smaller. So why spend your EOFY marketing budget on branded products? Well, that’s what we’re about to discover.

5 Reasons to Buy Branded Products With Your EOFY Budget

There are many options to consider when you have an end-of-year marketing budget surplus that you have to use or lose, but branded products (also known as promotional products) offer the most bang for your buck:

1. Branded Products Lead to Greater Brand Awareness – A large-scale branded product campaign can significantly boost brand awareness not only among your target demographic but among members of the general public as well.
2. Grateful Recipients Make Loyal Customers – People like to be remembered and they also like to be appreciated. Present them with a branded product as a gift, and your generosity is likely to be repaid with their loyalty.
3. Branded Products Provide Lasting Exposure – Of all the things you could spend your EOFY budget on, branded products have the most potential for long-term exposure.
4. POS Promotional Giveaways Can Boost Sales Immediately – Branded gifts that are presented to customers when they make a purchase have the potential to boost retail sales.
5. Branded Products Help Build Better Business Relationships – If you want to nurture your existing business relationships and encourage new ones to flourish, there are few better ways to achieve your aim than through the giving of branded products.

With all these benefits, it’s easy to see the attraction of branded products at any time of the year.

How to Use Branded Products for Best Results

There are various ways in which promotional gifts can be used at the end of the financial year, including :

• Gifts for Clients to Show Your Appreciation
• Rewards for Employee Productivity/Innovation/Effort
• Trade Show Giveaways
• Product/Brand Promotions

The most effective ways to use branded products will depend on the market you are operating in.

Trending Branded Products to Consider

If you would like to enjoy all the benefits promotional giveaways offer, you may like to start with some of the most popular products in our current range:

• Urban RPET Umbrellas
• Universal Travel Adapters
• Reveal Cable Sets
• Australian Place Jar Candles
• Motor Caps
• Deliver Food Containers

For more branded product ideas that often work particularly well at this time of year, we invite you to browse our catalogue at your leisure. If you need any help, please feel free to call during normal working hours or message us at any time. The team at Bladon WA is ready and waiting to provide you with all the help you need.

Boost your event impact with your very own customised merchandise

Anyone who runs a business should strive to leave a lasting impression on all. There are many ways to promote our products, but one of the most effective ways to stand out is customised merchandise. Customised promo products act as a prompt for people to look back and remember what you can provide. They create a sense of belonging and unity and let potential and existing customers know how much you value them. Today, we want to discuss the multiple benefits of dishing out customised products at events, the most suitable events to attend, the best-selling promotional products on the market, and some key considerations before investing. 

The best events to dish out your customised merch 

You can distribute customised merchandise at many types of events to maximise the exposure of your brand and product. Some of the best to attend are trade shows, business conferences, corporate events, charity fundraisers, product launches, and local community events and gatherings. If your business aims to attend as many of these as possible, you will reach a diverse range of potential customers and clients, spreading brand awareness where it has the most impact. 

Why it is worth taking part in an event to elevate your business success

When you participate in events to promote your business, you meet several requirements of successful brand exposure. Here are a few of the primary reasons why taking part in these events can elevate your business success: 

Increasing your brand’s visibility – Events provide the perfect platform to showcase your business exactly how you want to. Audiences will always drop by to see what you do, and when you gift them customised merch, you will stick in their minds. 

Endless opportunities to Network – The more events you attend, the more chances you have of networking. Whether you aim to network with customers, clients, or industry professionals, these events are the place to do it. 

The perfect place for market research – Events allow the opportunity to gather ample feedback and gain a better insight into preferences and market trends. This is a fantastic way to identify growth areas and innovation opportunities. 

Top-selling products for promotional events 

Now that we have covered some of the best events and how they can enhance your business success, we should discuss specific branded products. Choosing customised merchandise can sometimes be challenging and long-winded. There are so many fantastic products on the market we thought we would share some of the most popular promo products to narrow it down. 

#1: Reusable Drinkware – You probably would have noticed a craze around Australia right now. Everyone seems to be upgrading their reusable drinkware, so getting there first with a branded alternative is a great way to get your name out there. These products are used daily and stand the best chance of being noticed by others. 

#2: Useful Tech Gadgets – We always seem to need more tech gadgets daily. Whether it is a USB flash drive, USB hub, or a portable speaker, an additional bit of tech is always appreciated. These products are perfect for leaving a lasting impression on those receiving them.

#3: Branded Apparel – A sure way to use Australia to your advantage is to give out promotional clothing like t-shirts, hoodies, or hats. We are an outgoing bunch, and it is always nice to change into something fresh in our warm climate. Branded apparel is almost guaranteed to be used again and again. 

Additional ways you can use your promotional products 

Besides distributing customised merchandise at promotional events, there are also several other ways you can use them to enhance the visibility of your brand. Here are a few additional ways to engage with customers, clients, and employees and boost your business with promo products. 

Give a gift to your employees – Rewarding them creates a positive work environment and encourages people to do better. A higher level of care can lead to a boost in productivity. Additionally, your employees will spread your brand whenever they use your customised merch. 

Showing customer appreciation – When someone uses your business repeatedly, it is worth sending them a branded product to acknowledge their custom and show your appreciation. 

Offer incentives and rewards – This could be for employees or customers. When there is a target to aim for and a prize to claim, people will work towards it. It is also a way of creating a fun and interactive environment within your business. 

Find out more about what customised merchandise can do for you.

When investing in customised merchandise, there is a lot to consider. You need to ensure you have the budget, you’re reaching your target audience, your product reflects your brand identity, and that you’re investing in a quality and durable product. It can seem like a bit to take on, but don’t worry, Bladon WA is here to help. We are one of Western Australia’s most extensive promotional merchandise and branded product distributors, so get in touch. We would happily advise you on the best merchandise for your business.