Using Promotional Products to Honour Work Anniversaries and Successes

Promotional products are most often used as corporate giveaways: branded gifts that are presented to either existing or potential customers, in order to promote an organisation, brand, service or product. However, this is not the only way in which promotional products can be used to gain more exposure for your company and what it has to offer. Special anniversaries, significant corporate milestones and individual achievements in the workplace all present opportunities to use promotional products in more innovative and exciting ways. Continue reading to discover the benefits of using promotional products to mark important achievements and anniversaries..

Why Use Promotional Products to Celebrate Anniversaries and Honour Achievements?

As many organisations in Western Australia have already discovered, there are several very good reasons to consider using promotional products to mark important events and achievements in the workplace, including all of the following:

• Personal Encouragement – Employees who achieve great things should, of course, always be well rewarded. But why should you consider using promotional products to reward them? Well, whilst financial rewards are understandably popular, handpicked gifts enable organisations to express their appreciation for employees on a more intimate and personal level. For example: a beautifully made jacket with discreet corporate branding, given as a token of a company’s appreciation for the efforts of an individual employee, is a far more personal gift than a simple monetary reward.For maximum effect, it is worth considering giving employees both a financial reward and a promotional product but if only one is possible, perhaps due to budgetary constraints, a carefully selected gift may well prove to be the most effective option as far as personal encouragement is concerned. When people feel appreciated they are more willing to go the extra distance to help their organisation achieve its aims and continue to thrive. And in our experience, there is no better way to show someone they are appreciated than by presenting them with a beautiful gift.
• Group Motivation – Companies often celebrate important milestones by throwing lavish parties and this is certainly a good way to make employees feel like they are valued members of a team, at least while the parties continue. We think that such parties are a great idea but they tend not to have a lasting impact on group morale and motivation, at least not in our experience. The giving of promotional products at such times can have a much greater long-term impact, mostly because the gifts do not vanish in the morning, as employees return to their normal daily routines and face their post-party blues. Ever present, such gifts are a constant reminder to recipients of the esteem in which their employers hold them.Emblazoned with a corporate logo and name, promotional gifts can also act as a lasting reminder that every recipient is a member of the same team and is working toward the same organisational goals. Every day that an employee uses a branded mug or calendar they received at a corporate party, they will remember the joy of the occasion and the feeling of group achievement that pervaded the event from start to finish. For all these reasons, promotional products can be powerful motivational tools that help to ensure a positive group morale and consistent motivation over an extended period of time.

• Effective Passive Marketing – Promotional products offer the same passive marketing opportunities whether given to customers or employees. As long as they are carefully chosen, to maximise the chance of each gift being appreciated and used, they can prove to be very effective marketing tools in both scenarios. If, for example, employees are presented with stylish, branded pens at a corporate event, there is a very good chance that these pens will subsequently be used regularly and that other people will see them whenever they are used outside of the home or work environment.

  Recipients of such gifts that have no use for them often pass them on to friends and family, which is still a positive result as far as corporate marketing teams are concerned. As long as the promotional products in question are being used in front of other people, they will provide additional exposure for the companies that presented them to their employees, thus fulfilling their intended purpose.

• Opportunity to Experiment with New Branding Ideas – It can be difficult for companies to experiment with new branding ideas as far as corporate gifts are concerned. There is a (very understandable) reluctance to take big chances when dealing with both potential and existing customers. One wrong step could cause significant damage, in terms of brand image and awareness, and it could take some time to recover from such damage. However, in-house presentations at events that are held to celebrate important company milestones or the achievements of individual employees offer a great opportunity to try new and different branding ideas with little to no chance of negative consequences.
  Organisations that experiment with branding ideas on the promotional products they present to employees can more easily stop bad ideas from being exposed to thousands of potential customers. In our experience, employees are usually very willing to cooperate in such schemes, by providing detailed feedback and by being happy to exchange gifts for new, better products when the original giveaways are poorly received.

For all of these reasons and more, we can wholeheartedly recommend the use of promotional products to reward employees and celebrate days that have real meaning to your organisation, its management and workforce.

Choosing the Right Promotional Products to Use as Gifts for Employees

If you like the idea of presenting promotional products to your employees to mark important milestones and personal achievements in the workplace, please do not hesitate to call and speak to us about your needs. As a leading supplier of promotional products in Perth, we have an extensive range of items from which to choose, all of which can be branded with a corporate logo and/or marketing message.

Promotional Products in the Age of Remote Work

Since the pandemic, the world has changed in numerous ways. Some have been a breeze to settle Into, while we are still adjusting to others. One of the significant changes that we have witnessed is the rise in remote working. On the one hand, it saves money and is much more convenient for employees, but where does it leave the employer? Many employers feel the effects of distance between themselves and remote employees; in fact, many people feel distanced from multiple aspects of their daily lives.
This is where the importance of promotional products comes in. In a world where people feel distanced from each other, it is crucial to maintain a close bond with employees, stakeholders, and customers. Promotional products work as a perfect tool for just that. In fact, they are now more appreciated than ever before and are more likely to achieve their goal. In this article, we will discuss why it is more important than ever to spread brand awareness to remote workers, the benefits of doing so, how to build a rapport with remote workers and share some incredible ideas for gifts and goodies.

Building a rapport from anywhere in the world

Many of us have been worried about maintaining solid relationships with employees, clients, and customers since the pandemic. Not having a physical presence can make it feel near impossible. However, living in a remote working world can do quite the opposite. With everyone adjusting to the new normal, companies have enhanced their service so that you can build rapport with people from anywhere in the world. You can even deliver your promotional products straight to their intended location, cutting out the middleman. When someone receives your kind-hearted gift, they will appreciate your efforts, and their loyalty towards your brand will increase

The benefits of sending promotional products to remote workers

We all know the benefits of promotional products, but when you send them to remote workers, there are some additional bonuses that are worth a mention.
Showing appreciation – Before remote working, there were endless ways you could show appreciation to a workforce, but now options can feel somewhat limited. Besides an email, the only thing left is to send them a physical token of your appreciation. Also, remote workers will be much more appreciative of a gift than ever before.
Improves motivation – Although working at home sounds like a dream for many, it doesn’t come without its flaws. One of the major drawbacks is definitely a lack of motivation. However, receiving a promotional product can often be the most beneficial thing to improve it. Everybody loves a freebie, and even more so when it is sent personally.
Creates a proactive environment – Showing employees their work has value can be achieved easily through promo products. Even though there is no physical presence, a small reminder is the perfect thing to create a proactive environment for workers at home. This is also a valuable tool to show customers and clients they are still valued.
Creates a feeling of less distance between you and them – If you don’t create ways of showing your gratitude, then they will begin to feel even more distant than they already are. Regular check-ins and goodie bags of branded products will break down these barriers and make people feel much more together.

Brilliant branded product ideas for remote workers

It’s all good knowing the benefits of branded products for remote workers, but what do you give them? Here is a list of some of the most popular branded products on the market that are perfect to receive when working from home.
Office supplies – of course, office supplies are a timeless classic in terms of branded products. These wonderful and useful gifts are now more helpful than ever for the average remote worker, so they are only increasing in popularity. Promotional products in this category might include notepads, pens, mouse pads, and anything else someone can use throughout their workday.
Self-care products – Branded products such as eye masks, lotions, soaps, and manicure kits are absolute winners for the remote worker. Gestures like these will be appreciated and boost anyone’s motivation.
Home Entertainment – Some of the most popular branded products on the market are earphones, Bluetooth speakers, or any other useful technology. When working at home, it is essential to maintain a healthy work-fun balance. These promotional products will do just that, making your brand remain fondly in their minds.
Fitness and health – Alongside the uprising of remote working also came a fitness surge. There are so many branded products in this category it can be hard to choose. People are sure to love a new branded gym bag or some sportswear.
Branded apparel – It doesn’t matter how many clothes you own; branded apparel is always a winner. Everyone needs a new t-shirt or hoodie, whether to laze around the home or boast on a lunch date with mates. With the increase in remote working, people love something comfortable to add to their wardrobe.
Evening treats – When the work day finishes, there is nothing like leaving the home office and heading for a bottle of red or even a cheese platter and a movie. There are various branded products you can treat people to that will accommodate a wonderful evening.

Find out more about promotion products for remote workers

If you would like to know what you can do to boost the enthusiasm and motivation of remote workers, or anyone for that matter, contact Bladon WA today. We have been at the forefront of providing high-quality promotional products to Western Australia for over 30 years. Backed by an exceptionally talented team, we promise to provide the best products to spread your brand’s awareness. Whatever your business, clientele, partners, or employees, we have the perfect products for your business. Feel free to browse our extensive collection of promotional products in Perth.

Leveraging Promotional Products for Non-Profit Fundraising

One of the most critical factors in raising money for your charity is getting your name out there. It goes without saying that the more people who know about your charity, the more successful it will be. Today, we want to talk you through a few of the ways that branded products could improve the success of non-profit fundraising.

How promotional products help charities

If you are contemplating using promotional products for your charity organisation, we would like to tell you why it is one of the best things you can do. There are incredible benefits in branded products, and these are some of our favourites.

1. Spreading awareness – Branded products are possibly one of the most excellent tools you could use to spread awareness of your non-profit organisation. A good, branded product is something that people will use again and again, meaning that more people will become aware of your charity every single day.
2. Develop relationships – Giving away branded products will give people an experience that will stick with them. It is a great way to get people to remember you and eventually build strong and positive relationships with all of your donors. If you need to network, then branded products are the way to go.
3. Shows appreciation – There aren’t many ways to say thank you better than a small giveaway. A branded product is a perfect token of appreciation when someone has taken the time to chat or donate their money to your cause.
4. Helps with fundraising – Branded products also act as a catalyst for fundraising events. You’ll find they become easier and more beneficial when you have a small gift for potential donors. A freebie is one of the most enticing things to bring people closer.

Ways to give away promotional products for your charity

Once you have some branded products and free goodies to give away, you must decide how to disperse them as far and wide as possible. There are many ways to choose from, and you might want to get a little creative, but if this is new to you, here are three brilliant ways to spread awareness of your charity.

1. Donor appreciation – Giving away a small token of appreciation is a fantastic way to reap the benefits of branded products. Some fundraisers offer a tier system where the gift improves with a more significant donation. Although people donating money aren’t giving to receive, it always acts as a tremendous incentive.
2. Raffles and prize draw – If you are raising funds and awareness at an event, it is a great idea to organise raffles and prize draws. Everyone loves to enter these. People are always chuffed to win a good, branded product.
3. Online contests – If you aren’t particularly mobile or want to maximise awareness for your charity, you can run online contests using your charity’s social media platforms. The great thing about these is that they can run for a long time, and people will share it on their pages.

Good ideas for promotional products for a charity

If you’re struggling to decide where to invest your money, here are some great ideas that won’t break the bank. The key is to give people something that won’t end up hidden away, and they are likely to use it on a regular basis.

• Customised t-shirts – People will likely use a free branded t-shirt at the gym, whilst jogging, or at work. All of these places are perfect places to spread awareness and generate revenue for your charity.
• Reusable water bottles – Everyone cares about the environment, and you can never get enough reusable water bottles. There aren’t many places where this product can’t be used, and their longevity will ensure it is used for a long time.
• Tote bags – Similarly to a water bottle, a tote bag is the perfect gift for someone conscious of their impact on the environment. They will be seen on a regular basis all over town.
• Keyrings – A keyring is something that someone might use for years to come. It is sure to raise questions from everyone who sees it and does a great job of spreading the word about your non-profit fundraiser.
• Mugs – Not many people would discard a mug; it will be a brilliant conversation starter whenever your donor has guests over for a coffee.

Ensure you don’t spend too much.

One thing that is important to remember is not to overspend on your promotional products. It is wise to invest in something that won’t break the bank and dip into the charity’s much-needed funds. Another way to help with costs is ensuring the quality of the branded product is high; it is helpful and will last a long time. It is easy to get carried away when you see the incredible selection of items out there, so it might be good to chat with friends and colleagues before making any final decisions.

More information

If you are considering using promo products to raise awareness and money for your non-profit fundraiser, there is nowhere better than Bladon WA. We are one of the best suppliers of promotional products in Perth, and our experienced and dedicated team will happily talk you through questions you might have about your next investment in spreading awareness for your charity. Contact us today to see how we can help your charity thrive.

How Promotional Products Influence Customer Loyalty: An Insightful Look

Sometimes, gaining customer loyalty can seem tricky. There are many methods out there to try, but which ones actually work? There is one that, if done correctly, is guaranteed to dramatically enhance the loyalty of your customers. One thing that is currently being learned by many is that we need to spend less time looking at customers as someone we make money off and start seeing them as what they really are. Customers are the biggest asset to your business, and loyal ones can act as a crutch, providing constant support and stability for your brand. It is crucial to let customers know how important they are to your business, and the best way to do that is through branded promotional products. Whatever the products are will vary depending on your clientele, but it can make a massive difference to take the time to pick something they will love. It won’t only maintain customer loyalty, but branded products can increase awareness, satisfaction, and the number of potential customers for your brand.

What do we mean by customer loyalty?

First of all, let us explain what customer loyalty is. It is a term used for customer retention that is gained through their satisfaction with your brand. It is essential for any business to have loyal customers so that they keep on coming back to buy again and again. A loyal customer will only use you, whereas someone who is dissatisfied with your service might switch to a competitor.

What inspires customer loyalty towards a brand?

This might seem a little difficult sometimes. Often, we can be doing everything right in terms of providing a great product that does exactly what it is meant to and even offering the lowest possible prices. We might even put in a little extra effort with shipping, shop fittings, and special offers, so what more could they possibly want

Unfortunately, all of the above doesn’t always cut it when it comes to customer retention. Customers want to feel like they are valued. If your competitor is doing more to show this, they might end up drifting towards them. Anyway, it isn’t all doom and gloom, and making customers feel valued isn’t too hard. All it takes is a little time, thought, and effort. With the right branded promotional products, your customers are sure to remain loyal to your brand.

How to keep customers loyal using branded promotional products

Branded products are, without a doubt, the best way to foster customer loyalty. So how do we choose the right product to make it work? A good, branded product is not simply something for your customers to take home, enjoy for a moment, and then forget about. It needs to be unique to them so that they can use it over and over again. Great branded products can stay in someone’s possession for years, so when you get it right, not only will customer retention remain strong, but more people will become aware of your brand when they see your promotional product being used.

When you start to explore the options out there, it can seem a little overwhelming due to the sheer amount of choices that you have. Also, how do you know what the right branded product is to make your customers satisfied? As we said before, getting it right isn’t hard, but it does require a little thought and consideration. After all, the best-branded products are ones that are personalised to your customer’s needs and interests.

How to make your promotional products personal to your customers

If you want your promotional products to influence your customer loyalty as much as possible, you must get it right. This means investing in the best possible branded products to suit your customer’s personal needs and interests. To achieve this, you will need to gather information about your customers and use it to invest in suitable branded products. However, remember that you are using this information to find the right product for the majority, and it would be tough to please 100% of your customers with a single product. Depending on your social media presence or what platforms you use to do business will affect how challenging this is. Here are some ideas on how you can find out information to make sure you invest wisely.
Competitions – This can be a great way to find out information about your customers. You can do it by gauging social media feedback, asking questions, or getting customers to fill in an online registration form to take part.
Customer feedback questionnaires – A simple yet effective method where you can ask customers specific questions to help you find out what promotional products would suit them best.
Social media campaigns – You should constantly monitor social media campaigns and see what your customers react to best. This will help give you an understanding of their hobbies and interests.
Customer membership signups – If you have a membership scheme, it can be advantageous in finding out information about your customers. You can send them regular emails, ask for particular details during their registration, and easily gather feedback.
Good communication – Whether it is verbal or digital, a good conversation goes a long way. Talking to customers in-store is definitely better, but sending follow-up emails or messages to every customer is also good.

Are you interested in improving your customer loyalty?

If you want to know more about how branded promotional products can improve customer loyalty, then get in touch with Bladon WA today. We are one of the top suppliers of branded products in Western Australia. Our experienced team can guide you through the process to ensure you find a high-quality and successful promotional product for your customers. As one of the most highly acclaimed suppliers of promotional products in Perth, there is nobody more qualified to help you spread brand awareness and improve your customer retention. Contact us today to strengthen your brand.

Promotional Products on a Budget: How to Maximise Your ROI

ROI, or return on investment, is extremely important when considering branded promotional products. Promo products are measured by how many people your brand reaches for the price you invest; this is also known as cost per impression (CPI). Sometimes, you might have a great idea for a free giveaway, but no matter the size of your company, you need to consider your budget and ensure that the money goes where it is meant to.

Throughout this article, we will talk about ways to maximise your return on investment, save money in the long run, and give you some advice on selecting the best product for your target market. There is so much more to consider when investing company money into brand promotion, and it is crucial to get it right.

Setting your goals

Firstly, you need to define what your goals are. You can do this by figuring out what you want to achieve with your promotional product. For instance, if you want to promote customer engagement, your product might be specific to your current demographic, but if you want to spread awareness of your brand, then you will need something more versatile that will reach out to as many people as possible.

Once you know what you want to accomplish, you can begin to align your ideas with your goals. This means being specific about the promotional product you want to invest in. The better aligned your product is, the more likely your investment will achieve a higher CPI.

Top tip: This is done much more easily with a team who can share ideas and help narrow it down to something that will work.

Gather the correct data to help you make a better decision.

It is good having an excellent idea for a promotional product, but in terms of budgeting and achieving what you need it to do, there is much to consider. You have to try to find a middle ground between overspending and spending too little. Often, when a company spends too little on branded products, it can fail to have the desired effects. If this happens, your budget may end up being wasted. On the other hand, spending too much can cut into the necessary funds that you need to keep your business running. When investing in promotional products, one key to budgeting is gathering the right data about your clientele and projected profits.

Data to help you set the budget – To know how much you can afford to spend, it is a good idea to look at your past sales records. This will give you an idea of how much financial leeway you have by helping to create an accurate sales projection. If there has been a constant increase in profits for over a year, you may feel more comfortable setting a higher budget than if your sales have remained consistent throughout.

Top tip: You should always budget for promotion from these projections and not what you hope the branded products will achieve for your business. Otherwise, you may run the risk of a wasted investment should your product be unsuccessful.

Data to find the best product for your target market – There is a lot that can be done in order to find information about your demographic. You should already have a good idea about your customer demographic, but it can be a tremendous help if you create ways to find out a little bit more about them. Thanks to technology, there are many ways you can do this. You can check reactions on social media pages to gauge what their interests might be, ask questions when they sign up for your website or newsletters, hold competitions, or simply chat with customers when they are in-store. Remember, giving out a promo product that is tailored to your customer’s interests and needs will save you money in the future. Below are some important factors that can help you figure out what your customers might want.

• Age – This can help you pinpoint where they will be in life and what branded products they are more likely to need or enjoy.
• Vocation – Knowing what they do for a living can help you pick an item they are more likely to use. Also, if people use your product at work, their colleagues will see it on a daily basis, and it may become a centre of workplace conversation from time to time.
• Hobbies and Interests – If you want a product that people will use over and over again, then understanding what they do in their spare time can be a winner. A successful item that someone will use in their personal life can dramatically improve the CPI of your product and spread brand awareness to places you may not have thought of targeting.
• Location – Knowing where they spend most of their time can help you by knowing what not to choose. For example, it wouldn’t be too useful if you were to invest in summer apparel for someone who lives in a cold climate.

Additional tips to help you keep within budget

Product longevity – A problem with cutting corners when purchasing branded products is that lower-quality items have much shorter lifespans. A product that lasts a long time will create much more brand awareness over the years.

Keep it unique – As well as finding a helpful product, it is a good idea to go for something that other people aren’t doing. Something cool and quirky can go a long way when it comes to impressing customers.

Research the success of your ideas – Once you have an idea, do plenty of research to help you figure out what its success rate might be. If you can find something similar that has been tried and tested, it is far more likely to stretch your investment further.

How big is your audience? – Always bear in mind how big your audience is going to be. A key thing about budgeting is to make sure you don’t over-buy.

How much do other businesses budget? – You can look into similar businesses to yours and how much they budget for promotional products. Although, when doing this, don’t just go on what you both sell, but consider their size in comparison to yours.

Don’t only focus on what you can afford – Remember that you don’t always need to spend the maximum budget you have set for brand promotion. This is an easy mistake that many make. If you take the time to assess your decision, you will often find that spending below your maximum budget can achieve the same goals.

Do you want more tips for setting a smart promotional products budget?

If you need any help choosing a successful branded product for your business, Bladon WA takes pride in matching the best bespoke products to your and your customer’s needs. We have over thirty years of experience providing high-quality products to customers across a multitude of sectors. We are one of the leading suppliers of promotional products in Perth, so talk to our expert team, so we can help you spread your brand awareness.

How can promotional products turn your customers into ambassadors?

Distributing promotional products can benefit a business in many ways. Still, the most important must be how they can create ambassadors for your business worldwide. Promotional products leave customers with a long-lasting positive impression of your company and something physical they can use in their daily lives. Unfortunately, traditional forms of advertising or even a strong social media presence doesn’t cut it anymore. People want an experience, and when you give it to them, they will become a spokesperson for your business.

Why do people love promotional products?

When we talk about promotional products, you shouldn’t think it is limited to pens and badges. The reason why people love a good promotional product is because it is something they can use regularly. The perfect promo product will be something that someone needs or wants but would put off buying themselves. In the current cost of living crisis facing the planet, people love something useful and free.

Why does quality matter?

I am sure we have all received a low-quality promotional product that we didn’t care for; even if we did, it wouldn’t last long. When purchasing promotional products for your business, it is crucial to opt for better-quality items. Not only is this a more sustainable option and saves you money in the long run, but it means that you have given someone an item that will possibly last for years or decades. That means your customers will be ambassadors for your company for much longer. People are proud to use high-quality products.

Why do promotional products work so well to create ambassadors for your company?

There are a humungous number of ways that promo products work well to do this. Firstly, and possibly most importantly, when people receive a promotional product, around 90% will remember your company for up to two years or more. People love receiving gifts, and they will often leave a long-lasting impression.

Another major benefit of promotional products is that they stick around. On average, half of the people who receive one will keep it from one to five years, sometimes even longer. As well as keeping them around, most people will use the product a minimum of once each week. Everyone around them will be made aware of your brand every time that happens. Furthermore, promo products are proven to draw in customers. It is estimated that over 80% of people who receive one will buy from your business.

Why promotional products work best?

This depends entirely on your business, target market, and location. For example, if your target market were people in a cold climate, you probably wouldn’t give them something to take to the beach. You need to pick something likely to be used as often as possible. You can choose anything from office supplies and tech to BBQ sets, so there will surely be something to suit your customer’s needs. There might seem to be too many options to choose from. However, if you are unsure what to go for, a supplier will have the knowledge and experience to tell you what will and won’t work for your business.

Final thoughts

As you can see, promotional products create a continuation of advertising that traditional methods cannot match. When you gift someone, you make them feel fantastic, leave a lasting impression, gain loyalty, and create ambassadors for your company.

The world of promotional products is growing fast, leading to more and more options to suit any business’s needs. When a business takes the first step into the world of promo freebies, they don’t look back. There is nothing more beneficial for any company than turning customers into ambassadors. The better the promotional product you choose, the more your business can be the centre point of parties and the focal point of conversation at work and home. Nothing works as well as promo products.

If you want to learn more about what promotional products can do for your company, talk to Bladon WA, today. We are a leading supplier of promotional products in Perth and can create the perfect items to boost success in your business.

The impact of promotional products on brand trust and reputation

When it comes to promotional branded merchandise, many companies focus on attracting new customers but it’s also very important to not forget existing customers. Marketing specialists also need to brainstorm to formulate a branding strategy that also focuses on customer retention. For example, branded mouse mats and USB flash drives are most definitely a good choice to attract the attention of new customers but current clients will not be overawed with the same offerings at every event, year after year, so it’s important to diversify to maintain brand trust and reputation. Simply put, if your promotional products are stale and repetitive, there’s always a chance that this could also reflect on your core business offerings. Diversity is key. 

How promotional merchandise help with customer retention

As previously mentioned, the promotional items used to attract new customers should not necessarily be the same as those used for current clients. Research has shown that a customer is 60-65% more likely to buy your products or services if they have bought before, this is in contrast to the results for new customers that show a 20% chance of a new customer coming onboard as a result of marketing efforts. The message is clear, overlook current customers at your peril. 

Maintaining interest in your brand

A concerted effort in retaining existing customers should include a dedicated approach to ensure that they are kept on board. Items such as promotional products should be selected carefully to ensure that current clients know they are thought about and their custom is valued. Offering a new and exciting line of promotional products that fit well with their respective sectors will always go down well and ultimately reflect positively on your brand and company. Well-established promotional companies will always be happy to offer advice and recommendations on the latest and greatest promotional tools to ensure you keep current customers engaged with your brand. 

Personalising your brand

Although promotional branded items such as coffee mugs and pens might seem a bit old hat in today’s ultra-technological world, the value of useful everyday items should never be overlooked. Promotional products such as mugs and pens have stood the test of time for good reason, and this is because they are inherently useful and will always be used in some capacity. Using the same two examples, mugs and pens are highly personalised items and a constant reminder of your brand and therefore your core business offerings. Offering personalised products is a surefire way to retain existing customers in addition to boosting your brand and reputation as a company that puts some thought into its customer’s personal needs.   

Lasting Exposure

Useful items such as bags are not only great for carrying things from A to B, but they also offer a mobile marketing solution. Distributing good quality bags at a conference, exhibition, or tradeshow, on a purely functional level, is that they give delegates the vessel in which to transport their other complimentary gifts back to the office or home. Bags are just one example of the many promotional items that offer lasting exposure and can only serve to boost a brand’s reputation.

Buy Quality

If you are looking for promotional products in Perth or elsewhere in the world for that matter, it’s crucial to buy quality products from experienced and respected suppliers. Although it can be tempting to go for cheaper or even the cheapest promotional tools available, this can cause almost irreparable damage to your brand and company. Pick a company that knows what they’re doing and can guarantee the quality of both its products and branding. Buying high-quality promotional products should ultimately bring a good return on your investment and cement your reputation as a brand and company that is committed to delivering quality across every area of your business. 

If you are in the process of organising your next event and need high-quality promotional products in Perth that will enhance your brand and reputation, look no further than WA’s leading promotional merchandise specialists at Bladon WA. We can answer any questions and offer target audience-specific product recommendations on request.

Promotional Products vs Traditional Advertising: Which is more effective?

Promotional Products vs Traditional Advertising: Which is more effective?

Though traditional advertising methods, such as TV commercials, are effective, they can often be costly and unaffordable for smaller businesses. Forms of advertising can come in many different forms, such as billboards, posters, benches, or magazines. These forms of advertising can often limit viewers by only targeting people who drive a particular route or watch a specific TV show. Advertising is measured by cost-per-impression, meaning that the lower the cost per person that sees it, the better. Promotional products such as branded apparel have been proven to have a much lower cost-per-impression than other forms of advertising. In studies, most people have reported keeping some form of branded product for up to ten years or more. 

The benefits of promotional products

Branded products are great because you often provide potential customers with something they can use in everyday life. For instance, if we compare it to a billboard you will see on the way to work, you will likely be distracted thinking about the day ahead and focusing on the road. Providing someone with a product such as a laptop bag, t-shirt, pen, or umbrella means they will see your brand regularly, and everyone around them will too. Branded products are an excellent tool for developing public awareness of your brand.

Are promotional products cost-effective compared to other advertising?

One of the best things about promotional products is that they are far cheaper than traditional forms of advertising. They will also reach a wide-spread audience. As well as traditional advertising being expensive, there needs to be a great deal of care taken in selecting the target audience. Furthermore, people can make mistakes; if the correct target audience isn’t reached, it can be a massive waste of time, money, and resources. Promotional products are more uncontrollable; the initial person might be the preferred target market, but they will branch out towards people you might not have thought need your product. Many people have been surprised by how much company awareness has spread due to branded products.

Examples of some successful promotional products

When choosing a branded product, you will need to think of something that a person will not only put to good use but will also be used in the presence of other people. Here are some of our top picks of great promotional product ideas. 

1) Backpacks – People will always enjoy a new backpack to take shopping or to the beach. A multitude of people will see your brand. 

2) Laptop bags – A good laptop bag will be used daily. 

3) Cooler bags – Make your business the point of conversation over a cold one. 

4) Reusable cups – People are now more environmentally conscious than ever. They will undoubtedly use their branded reusable cup in their personal and professional life.

Want to look further?

If you want to see more promotional products in perth, browse our website or talk to one of the team. Bladon WA has been providing Western Australia with incredible promotional products for over 40 years.

How promotional products can help improve employee retention

How promotional products can help improve employee retention

Nowadays, it can seem challenging to keep employees engaged. Even with a competitive job market, employees’ interest can fade at the slightest thing. With the cost of hiring a new employee being up to tens of thousands, it is something that every company needs to work on. Employee retention goes beyond salary, holiday, or remote work benefits. Workers need to feel confidence and pride in their company. They need to feel like part of a team. So how do you encourage them to stay?

Research suggests that promotional products can help a great deal, whether a new bag, jacket, or some new tech. As simple as it sounds, it is a tried and tested method that can motivate a workforce and promote employee retention massively.

Improving their confidence in your company

Promotional products can have a tremendous impact on employee confidence in the company. It shouldn’t stop with a welcome goody bag, either. Internal marketing has been proven to boost engagement. If you don’t know what your employees want, try giving them a choice or voting on a new product. Allowing them to be part of the decision will also work in your favour.

Instilling a sense of pride

As well as internal marketing, external marketing also works excellently. For example, the more often your employees see promotional products outside of work; they will feel a great sense of pride.

Encouraging them to stay 

It is all good to gift an employee once in a while, but what will make them want to stay? As mentioned before, it might go beyond a pay rise. Try offering an anniversary program or reward system. Anything that gives an employee recognition for their dedicated work can go a long way.

What types of products work?

So you have set a budget, but you’re still unsure what products your employees might want. Here is a list of some great promotional products for employee retention.

• Summertime essentials – Give your employee something they can and will use out of work. This can range from picnic blankets and cooler bags to bottle openers and beach towels. If you can think of something that you would use on a day out with friends or family, then your employees will undoubtedly use it too. 

• Things for the office – This one may seem obvious; however, there is so much you can do with it. There are some quality products out there that can genuinely wow your employees. A high-quality compendium can go a long way, depending on the line of work. If that isn’t necessary, there are plenty more items, such as laptop bags, tablet stands, filers, folders, or diaries. 

• A smart bit of tech – There are heaps of affordable gadgets out there that are sure to impress any employee. Imagine receiving a wireless phone charger or Bluetooth earbuds from your employer. A promotional product like this will show your employee how much they mean to the company. 

• Eco-friendly promotional products – You can also go for something a little bit different. These days many people are conscious of their impact on the environment. You can try an eco-friendly product to show employees how much you care about them and the planet. This kind of promotional product can work wonders, instilling a different sort of pride in your workforce. 

• Think of something we all need but don’t think to buy – A lot of essential items seem to find their way to the bottom of our shopping list. It’s like receiving a good pair of socks at Christmas. Consider treating your employees to something useful like an umbrella, oven gloves, kitchen towel, or tote bag. You’ll receive a lot of appreciation, and it is sure to boost employee retention.

Try out a work event

Work events are fantastic at creating close bonds amongst colleges, and it is the perfect place to give out goody bags of promotional products and prizes. As well as being fun, employees will associate their new products with having a great time at a company event. Instilling a sense of togetherness in your company will increase productivity and encourage employees to stay where they are. 

Furthermore, try and make an event once or twice a year. Having something to look forward to and to chat about on lunch breaks is a great way to keep up motivation in the workplace. 

If you want to know more, take a look for yourself

At Bladon WA, we offer a wide range of products for any occasion. We have an experienced team to help you decide what is best for your company. Head over to our site and explore the wide range of promotional products in Perth that we have on offer. Don’t worry if you aren’t based in Perth; we are happy to ship Australia-wide. 

How to choose the right promotional products for your target audience

The vast majority of marketers are very aware of the need for quality promotional products to increase market exposure, but a certain degree of planning is essential before you go ahead and place your order. Before you decide on what type of promotional products in Perth to purchase, you need to take into account your target audience. Please see below for a brief rundown of the things you need to consider when choosing the right promotional products for your brand.

• Who is your target audience? You should have a pretty good idea of who your target audience is if you’re selling any type of product or service, but we’ll highlight some key considerations for clarity. 

1. Age – Ensure that any promotional product you choose is suitable for the age group you are targeting.

2. Interests – Again, if you are selling a certain product or service that is leisure-related (hobbies, sports, crafts etc) you will know that your target audience is interested in these things. If you are selling into businesses, particularly corporate entities, you will need to do more thinking. Branded golf tees? Executive toys? This can be more challenging. If you are at a loss, try and build a rapport with a customer and try to find out (discreetly) some of their interests. 

3. Sector – The sector that your target audience is situated in can also play a part in your decision of what type of promotional products you order. Simplistic examples could be something like branded water bottles for a sports team or some emblazoned USB sticks or mugs for an office-based company. 

 The above points represent the main factors when acquiring targeted promotional products for customer acquisition but many other factors need to be considered, some of which we’ll look at below.

Promotional Products and your Brand 

Of course, it’s important to choose a promotional product that is suitable for your target audience but just as importantly it needs to fit with your brand as a company. Although it may be tempting to opt for the newest promotional product to arrive on the market, if it doesn’t fit with your company brand it might create a point of conversation for all the wrong reasons.

Don’t go too cheap

Although every company has a certain marketing budget, it’s important not to head to the very cheapest end of the promotional products line to source your marketing tools. Whilst something cheap and cheerful may be good enough and taken in good humour by your employees, the intended message might not resonate with your potential customers or investors quite as well. People from any walk of life can spot a cheap and/or shoddy product and this is certainly not a good reflection on your products or services. Recipients could equate your cheap promotional products with the core services or products you supply as a company. Reputable and long-standing companies such as Bladon WA will be able to recommend not only effective promotional products for reaching your audience but also quality products that are within your marketing budget. 

Your Exhibition Stand

First impressions really do count and nowhere more so than at a trade show or expo, where you will want people to gravitate towards your stand so a well-thought-out and well-designed exhibition stand is essential. Experienced exhibitors will know exactly how to set up your stand and display your promotional offerings effectively. If someone within your company has prior expo/trade show experience be sure to ask them for advice rather than go it alone. Ultimately, you can select the most effective promotional products for your target audience and brand but if your stand is not up to scratch this effort is essentially wasted.  

Try and mix it up

When matching promotional products to your target market, it is important to vary your offerings regularly. What might have proved a successful and effective marketing product one year might not be as well received the next, particularly if you are giving away exactly the same item! Brainstorm with your colleagues and see what ideas you can come up with while of course still adhering to the parameters of your target audience and your business brand. If you still can’t come to a final decision, ask your promotional product supplier for some recommendations, they’ll be happy to share their knowledge with you. 

Select useful Promotional Products

A useful promotional product will always triumph over a throwaway gift. By sourcing products that are valued by the recipient you will be presenting them with an item that they can use every day rather than left in a box somewhere or thrown in the bin. Although items such as branded pens are great promotional tools and can be used in conjunction with other offerings, limited-life items will not bring a tangible return on your investment. Although promotional products such as branded coffee mugs may be considered something of an old-fashioned offering, you can guarantee they will be used (and displayed) for the foreseeable future. Decent promotional mugs are rarely lost and certainly won’t be discarded after a single use! There are a number of promotional products that can be used time and again, check our product pages if you need inspiration. This said, items such as toys, keyrings, stickers, and fridge magnets all have their place in the big wide world of marketing and promotions, you just need to pick the right occasion and the right target audience!

Bladon WA – Providing both the Promo Products and Advice you need

Here at Bladon WA, we offer much more than simply just selling high-quality promotional products, we also try to assist our customers in every way possible. We realise that not all our clients may have the necessary experience to make an informed choice as to what type of promotional products best suit their sector or target audience. Our extensive experience as a promotional products supplier allows us to provide tailored advice and product recommendations on request and answer any questions you may have. Get in touch today to find out more about choosing the right promotional items for your marketing objectives.