How to choose the right promotional products for your target audience

The vast majority of marketers are very aware of the need for quality promotional products to increase market exposure, but a certain degree of planning is essential before you go ahead and place your order. Before you decide on what type of promotional products in Perth to purchase, you need to take into account your target audience. Please see below for a brief rundown of the things you need to consider when choosing the right promotional products for your brand.

• Who is your target audience? You should have a pretty good idea of who your target audience is if you’re selling any type of product or service, but we’ll highlight some key considerations for clarity. 

1. Age – Ensure that any promotional product you choose is suitable for the age group you are targeting.

2. Interests – Again, if you are selling a certain product or service that is leisure-related (hobbies, sports, crafts etc) you will know that your target audience is interested in these things. If you are selling into businesses, particularly corporate entities, you will need to do more thinking. Branded golf tees? Executive toys? This can be more challenging. If you are at a loss, try and build a rapport with a customer and try to find out (discreetly) some of their interests. 

3. Sector – The sector that your target audience is situated in can also play a part in your decision of what type of promotional products you order. Simplistic examples could be something like branded water bottles for a sports team or some emblazoned USB sticks or mugs for an office-based company. 

 The above points represent the main factors when acquiring targeted promotional products for customer acquisition but many other factors need to be considered, some of which we’ll look at below.

Promotional Products and your Brand 

Of course, it’s important to choose a promotional product that is suitable for your target audience but just as importantly it needs to fit with your brand as a company. Although it may be tempting to opt for the newest promotional product to arrive on the market, if it doesn’t fit with your company brand it might create a point of conversation for all the wrong reasons.

Don’t go too cheap

Although every company has a certain marketing budget, it’s important not to head to the very cheapest end of the promotional products line to source your marketing tools. Whilst something cheap and cheerful may be good enough and taken in good humour by your employees, the intended message might not resonate with your potential customers or investors quite as well. People from any walk of life can spot a cheap and/or shoddy product and this is certainly not a good reflection on your products or services. Recipients could equate your cheap promotional products with the core services or products you supply as a company. Reputable and long-standing companies such as Bladon WA will be able to recommend not only effective promotional products for reaching your audience but also quality products that are within your marketing budget. 

Your Exhibition Stand

First impressions really do count and nowhere more so than at a trade show or expo, where you will want people to gravitate towards your stand so a well-thought-out and well-designed exhibition stand is essential. Experienced exhibitors will know exactly how to set up your stand and display your promotional offerings effectively. If someone within your company has prior expo/trade show experience be sure to ask them for advice rather than go it alone. Ultimately, you can select the most effective promotional products for your target audience and brand but if your stand is not up to scratch this effort is essentially wasted.  

Try and mix it up

When matching promotional products to your target market, it is important to vary your offerings regularly. What might have proved a successful and effective marketing product one year might not be as well received the next, particularly if you are giving away exactly the same item! Brainstorm with your colleagues and see what ideas you can come up with while of course still adhering to the parameters of your target audience and your business brand. If you still can’t come to a final decision, ask your promotional product supplier for some recommendations, they’ll be happy to share their knowledge with you. 

Select useful Promotional Products

A useful promotional product will always triumph over a throwaway gift. By sourcing products that are valued by the recipient you will be presenting them with an item that they can use every day rather than left in a box somewhere or thrown in the bin. Although items such as branded pens are great promotional tools and can be used in conjunction with other offerings, limited-life items will not bring a tangible return on your investment. Although promotional products such as branded coffee mugs may be considered something of an old-fashioned offering, you can guarantee they will be used (and displayed) for the foreseeable future. Decent promotional mugs are rarely lost and certainly won’t be discarded after a single use! There are a number of promotional products that can be used time and again, check our product pages if you need inspiration. This said, items such as toys, keyrings, stickers, and fridge magnets all have their place in the big wide world of marketing and promotions, you just need to pick the right occasion and the right target audience!

Bladon WA – Providing both the Promo Products and Advice you need

Here at Bladon WA, we offer much more than simply just selling high-quality promotional products, we also try to assist our customers in every way possible. We realise that not all our clients may have the necessary experience to make an informed choice as to what type of promotional products best suit their sector or target audience. Our extensive experience as a promotional products supplier allows us to provide tailored advice and product recommendations on request and answer any questions you may have. Get in touch today to find out more about choosing the right promotional items for your marketing objectives.