Promotional Products vs Traditional Advertising: Which is more effective?
Promotional Products vs Traditional Advertising: Which is more effective?
Though traditional advertising methods, such as TV commercials, are effective, they can often be costly and unaffordable for smaller businesses. Forms of advertising can come in many different forms, such as billboards, posters, benches, or magazines. These forms of advertising can often limit viewers by only targeting people who drive a particular route or watch a specific TV show. Advertising is measured by cost-per-impression, meaning that the lower the cost per person that sees it, the better. Promotional products such as branded apparel have been proven to have a much lower cost-per-impression than other forms of advertising. In studies, most people have reported keeping some form of branded product for up to ten years or more.
The benefits of promotional products
Branded products are great because you often provide potential customers with something they can use in everyday life. For instance, if we compare it to a billboard you will see on the way to work, you will likely be distracted thinking about the day ahead and focusing on the road. Providing someone with a product such as a laptop bag, t-shirt, pen, or umbrella means they will see your brand regularly, and everyone around them will too. Branded products are an excellent tool for developing public awareness of your brand.
Are promotional products cost-effective compared to other advertising?
One of the best things about promotional products is that they are far cheaper than traditional forms of advertising. They will also reach a wide-spread audience. As well as traditional advertising being expensive, there needs to be a great deal of care taken in selecting the target audience. Furthermore, people can make mistakes; if the correct target audience isn’t reached, it can be a massive waste of time, money, and resources. Promotional products are more uncontrollable; the initial person might be the preferred target market, but they will branch out towards people you might not have thought need your product. Many people have been surprised by how much company awareness has spread due to branded products.
Examples of some successful promotional products
When choosing a branded product, you will need to think of something that a person will not only put to good use but will also be used in the presence of other people. Here are some of our top picks of great promotional product ideas.
1) Backpacks – People will always enjoy a new backpack to take shopping or to the beach. A multitude of people will see your brand.
2) Laptop bags – A good laptop bag will be used daily.
3) Cooler bags – Make your business the point of conversation over a cold one.
4) Reusable cups – People are now more environmentally conscious than ever. They will undoubtedly use their branded reusable cup in their personal and professional life.
Want to look further?
If you want to see more promotional products in perth, browse our website or talk to one of the team. Bladon WA has been providing Western Australia with incredible promotional products for over 40 years.