What’s Really Behind the Custom Drink Bottles Craze?

Custom drink bottles are becoming ubiquitous in Australia, and today we’re investigating the primary driving forces behind this persistent trend. Go to any event, and you’re sure to see branded drink bottles; visit a local business, and there’s an excellent chance you’ll be offered a free personalised water bottle before you leave. If you’re a marketing professional and would like to know why custom drink bottles are everyone’s go-to choice these days, the information you seek can be found below.

Promotional Benefits

Before we investigate the reasons behind the demand, let’s consider the promotional benefits that personalised drink bottles offer, of which there are several:

Decorated with your corporate name and logo, a branded water bottle acts like a miniature mobile advertising hoarding, seen by dozens of people every time it is used in public. Custom drink bottles can be distributed to target audiences in various ways, but many organisations find they are most effective when used as giveaways at industry events, business conferences, expositions and exhibitions. The positive feelings recipients associate with branded water bottles when presented with them at large events makes them even more effective as a marketing tool: when people feel good about gifts they receive, they tell their friends how they acquired them and what they represent.

Personalisation Appeals

In a world where so much of what we buy is mass-produced, the appeal of personalised water bottles is easy to understand. If you have a branded water bottle that none of your friends have, it can be a source of pride as well as a practical object that is used daily. A branded drinks bottle will not be unique, of course, but it will stand out from all the commercially available bottles in retail outlets, making it more interesting and more valuable to people who enjoy such things. Limited runs of special designs can be employed to enhance the appeal of branded drink bottles further.

Practical Advantages

Personalised water bottles have plenty of practical appeal too, and it is this, more than anything else, that is driving demand. Imagine the many ways you could use a custom drink bottle in your own daily life:

• Commuting/Travelling – Sitting on a suburban train on a weekday morning, you’re sure to see dozens of your fellow commuters reach for a reusable water bottle at some point during the journey. Reusable water bottles are also very useful when travelling by air. With your own supply of fresh, clean drinking water, you don’t have to pay exorbitant prices for tiny bottles at airport concession stands.
• Sports – If you like playing sports in your leisure time, you’ll understand how useful a personalised water bottle can be. Fill up before you leave and you can stay hydrated throughout the game, as well as on your journey home without having to stop and buy water.
• Gym – Most decent gyms provide free water, but if you don’t enjoy drinking out of paper cones that are impossible to put down, a personalised water bottle is a much better hydration solution.
• School/College – If you’re a student interested in marketing, you probably know dozens of classmates who carry their own water bottles. Carrying one that’s unique makes sense at school because it avoids the possibility of mix-ups.
• Office – If you’re an office worker, you need to stay hydrated, and if you are under pressure, reaching for a personalised water bottle is way more convenient than having to walk to the nearest water cooler.
• Home – Even at home, many people use a personal water bottle. If you don’t like tap water and are not keen on the idea of going through multiple disposable bottles a day, buying in bulk and filling a reusable bottle is a convenient solution.

With such broad appeal and diverse applications, it’s not difficult to understand why branded drink bottles are the promotional product of choice for many companies in Perth, WA. Almost everyone understands the importance of hydration in the 21st century, and many of us are keen to minimise our carbon footprints by avoiding disposable water bottles.

Marketing Strategies

There are many effective marketing strategies involving the distribution of personalised drink bottles. If you would like to try one, the following are among the most frequently employed:

• Local Sponsorships – Custom drink bottles can be used in conjunction with sponsorships if you are looking for a comprehensive, highly effective brand promotion strategy. Imagine the exposure your organisation will receive from sponsoring a local football competition and giving away hundreds of branded drink bottles to the supporters at each match.

• POS Giveaways –  Giveaways of branded products in retail outlets often work well in Western Australia, and personalised drink bottles are an excellent choice for this type of campaign. When given to existing customers as part of a loyalty reward programme, custom water bottles act as a constant reminder of your organisation’s existence and everything it offers.

For more ideas, please contact us by phone or email. As promotional product specialists in WA, we’re ideally placed to observe the latest trends in the industry.

Environmental Benefits

In addition to being convenient for modern city dwellers with busy lives, personalised water bottles are environmentally friendly. By refilling a reusable bottle every day instead of buying water in disposable bottles, people can reduce their carbon footprint significantly. You may also like to consider issuing them to your workforce to reduce the volume of plastic refuse generated by your commercial activities. Such initiatives can boost a company’s environmental credentials as well as help us as a species to reduce the negative impact we have on the natural world.

Sourcing Custom Drink Bottles in WA

Whether you’re looking for the perfect giveaway for your next corporate event or a great way to show your customers how much you appreciate their continued support, branded drink bottles are an excellent choice. For a competitive quotation, contact the team at Bladon WA. As the state’s leading promotional products supplier, we have a wide range of high-quality, customisable drink bottles.