Why Are Customised Branded Backpacks A Trend?

Have you noticed how many individuals these days are walking around with backpacks? It’s becoming increasingly common for professional men and women to give up their standard briefcases in favour of customised backpacks, proving that they aren’t just for youngsters. Backpacks are increasingly common among executives and people who commute to work in business casual attire, but why? In this article, we will be discussing why customised branded backpacks are becoming a trend.

What is a custom backpack?

First, it’s essential to grasp the differences between a customised backpack and a standard one. A customised backpack is one that is made specifically for you, from the colour and style to the capacity to the compartments and design. It is possible to design a backpack tailored to your needs by creating a customised backpack. There are no conventional sizes or common styles to be found in this backpack, making it unique from a standard backpack. 

What are the advantages of custom branded backpacks for your business?

1. Functionality

Utility and adaptability are the cornerstones of backpack design. You’ll be able to locate various pockets to hold the stuff you carry regularly. A customised backpack is a practical and cost-effective way to transport computers and other office supplies while travelling or working on the go. Customised backpacks can also be used for a quick trip to the store or errands. 

2. Promotion

As a promotional item, backpacks are a terrific way to raise your company’s visibility. When it comes to the surface of the bag, the possibilities are endless. It can be decorated with vibrant prints and patterns that draw attention and make a lasting impact on the viewer. Adding your company’s name, slogan, or message to the mix makes for an effective marketing strategy.

This is an excellent opportunity for brand exposure in places where you aren’t visible or have low visibility, thanks to the strategic placement of your logo on a backpack. In addition, it is a wonderful approach to enhance your company’s presence in places where you have already developed a strong brand image and awareness for your business.

3. Customization

You may be as creative as you like with a personalised bag because it is entirely up to you. Colours can be used to convey the quality of the bag and its intended audience. Children’s backpacks should be brightly coloured to distinguish them from those used for school and other purposes. Backpacks targeted at adult audiences can be sleek and relaxed, allowing them to be paired with business wear or casual outfits. It’s also possible to make themed backpacks with images of cartoon characters, company mascots, movie characters, etc. 

4. Budget Friendly

Advertising with promotional presents is more cost-effective and practical than digital marketing. For this reason, you want as many people as possible to be carrying your backpacks. As a matter of fact, backpacks are a far better investment than they are a detriment. Backpacks won’t break the bank, and you may even save more money if you buy more than one. As a result, making a small investment in these bags could pay off handsomely for your business.

If you’re looking for personalised, custom-branded backpacks for your business, contact Blandon Wa! We help large tier 1 companies, small-medium enterprises, local government, and education institutions increase their branding presence across Australia and leave a positive impression on the recipients. More than just promotional in nature, we thrive on helping organisations match the perfect bespoke branded product with a gifting or promotional experience.